In an age where there are countless number of posts and articles announcing the end of Customer Loyalty, we see things a bit differently.
First things first - its never just about the price.
Customer focused rewards to retention concepts prevalent until now are set to do a shape shift. The reward will now primarily start with the engagement format; the ease of it, to be precise.
Customers need service, and if e-stores can deliver on that by automatically understanding their needs and preferences, creating custom experiences for each individual that visits their Store, you can only imagine how the interaction will build.
Call it old school, but we do believe that there is a certain charm and connect to the basic conversations that happen when you visit your neighbourhood store, which in turn subconsciously works towards your affinity to the setup, over and above the other obvious checks of convenience, accessibility, etc.
Artificial Intelligence in e-commerce has already been implemented in limited capacity wherein one sees similar product recommendations, pricing related recommendations, etc. Artificial intelligence has a different avatar inoffline stores, wherein it takes on a more IoT approach to customer engagement, using sensors, RFID and other in store tracking mechanisms to engage customers at all points in the store.
However, the true capability of the technology is now coming to fore with deep learning and real-time natural language text input processing allowing e-commerce businesses to leverage real time customer information in addition to existing customer data and preference history. This helps e-stores to engage in meaningful interactions that are supported by never before seen user experiences that ensure in a major increase in converting user visits into actual sales.
Customers MAY return to your store because you offer them discounts. However, they WILL return to your store time and again because you know them and their needs at each moment in time. It comes down to how efficiently you could understand their requirement and service it.
Call it old school, but we do believe that there is a certain charm and connect to the basic conversations that happen when you visit your neighbourhood store, which in turn subconsciously works towards your affinity to the setup, over and above the other obvious checks of convenience, accessibility, etc.
Artificial Intelligence in e-commerce has already been implemented in limited capacity wherein one sees similar product recommendations, pricing related recommendations, etc. Artificial intelligence has a different avatar inoffline stores, wherein it takes on a more IoT approach to customer engagement, using sensors, RFID and other in store tracking mechanisms to engage customers at all points in the store.
However, the true capability of the technology is now coming to fore with deep learning and real-time natural language text input processing allowing e-commerce businesses to leverage real time customer information in addition to existing customer data and preference history. This helps e-stores to engage in meaningful interactions that are supported by never before seen user experiences that ensure in a major increase in converting user visits into actual sales.
Customers MAY return to your store because you offer them discounts. However, they WILL return to your store time and again because you know them and their needs at each moment in time. It comes down to how efficiently you could understand their requirement and service it.
Strong Customer loyalty will be built...
a. Because you as a store / enterprise will be able to relate to them and understand them online.
a. Because you as a store / enterprise will be able to relate to them and understand them online.
b. Customers will be able to quickly see products and easily get items suited to and recommended as per their specific needs by means of bot help.
c. They will be able to chat away with your AI powered nlpbot while they shop, as they do with their pals!
d. Brands will be able to respond to thousands of simultaneous 'custom' interactions with their customers in real-time with the same efficiency.
Every online business entity should be always ‘available, listening, constantly learning and adapting as a result of that learning’ in order to build strong customer retention. This is what this technology embodies.
Integrations with business webs and private ecosystems are a closely monitored, heavily customised and inclusive process of training the indigenous classifiers available with NLPBots. Once trained, the system is capable of automatically building on its intelligence, based on everyday natural language interactions and ongoing business data references.
The result - your AI will know your customers and their needs, analyse trends and make predictive and responsive recommendations as well as engage with them in real time to address on site tasks, thus making your business that much more preferred and loved, while giving you a ringside view of all that happens (or may happen) in your business.
Guess it's time to get a bot for business.
