The exponential growth of mobile users is fast becoming an important segment of traffic that e-businesses need to address effectively. Retailers are now having to think out of the box to keep shoppers engaged as customers are becoming ever more desensitised to traditional marketing methods. If all goes to plan, you will get the shopper to finally buy products from your stores, however the average rate of returns of products is also growing steadily on account of fit, form and feel of the product when it reached the consumer. In this scenario, transforming their shopping experience completely with a Technology like Augmented Reality helps mitigate against large volume of returns. After all, once the customer is able to try out products online via their mobile, the chances of a product being returned on account of fit is largely reduced.
Big brands like Burberry, Tissot, Hugo Boss, L’oreal, Maybelline have been early adopters of Augmented Reality, keeping their customers busy with 'try ons'. More enterprises are quickly becoming aware of the potential of AR, with two-thirds of companies recently interviewed by Tech Pro Research saying they were considering integrating AR solutions.
The technology is not costly to implement and easily accessible, plus it plays a vital role in improving the buying experience and thus resulting in efficient business. So, basically you can kill many birds with one stone, "AR".
With implementation of Augmented Reality Enhancement 'Try It On', Discountshop has increased its customer engagement,website traffic and sales.In addition to this, this implementation of the technology does not require consumers to use paper printouts or wrist bands for the try ons. Watches can be selected by simply clicking a selfie, thus making it really easy for anyone to use. For those who would like to try out this experience first hand, visit http://bit.ly/tryiton_
For those of you who need this technology on your stores, reach us here.
