AI is a scalable way to get the understanding of context and sentiment that enable us to deliver personalized customer experiences while also giving marketers assurance of brand safety.

Francis Turner, ADYOULIKE

AI will be useful only in direct response Marketing to deliver ​the right ad to the right person at the right time.​​ Brand advertising and PR rely on human creativity.​

Samuel Scott

AI in marketing today is in a stage of Learning, understanding what the modern customer expects, appreciates, and their privacy concerns that can lead to positive experience versus invasive marketing.

William Flaiz, Formative

AI will help us make better predictions about customer intent. For example, when and how to incentivize a customer to boost the odds of a successful conversion.

Sarim, Caspy

AI can highly personalize customer experience, one of the last differentiators for businesses. The opportunity to use blended AI capabilities, where humans can still step in, is an important one.

Merijn te Booij, Genesys

Like 97% of influencers, I believe AI is the future of marketing, an incredibly data-heavy space. Tomorrow’s smart automation will unlock the power of data with unprecedented granularity and precision.

Chaitanya Chandrasekar, QuanticMind

Innovation in AI will provide never-before-seen insight into what matters, what stands out, and what is most memorable to the consumer.

Jehan Hamedi, Adhark

Customer Experience is king for many years to come. Leveraging AI and Text Analytics will provide brands the opportunity to understand their customers’ wants and needs throughout the buyer’s journey.

Jordan Lavoie, Semeon Analytics

Machine Learning and Artificial Intelligence have already changed for optimizing media spend. With every passing day, we push on the boundaries of micro-segmentation, as well as AI-generated content.

Serge Vartanov, AutoGravity

Predictions from machine-learning algorithms are only as good as the training data informing them. Recently, to impact revenue and customer retention, marketing AI is training on networked, qualitative inputs from target audiences.

Alan Garcia, Agreeable Research

AI will be used to create a highly personalized web and app universe where the customer’s needs and wants will be anticipated *before* the customer becomes aware of them.

Karl Mattson, Fillr

AI is compounding information about customers faster and more accurately. We’ll see AI do more than just filter information, but learn how to apply the learnings on its own.

Nick Francis, Ada Support

A.I. is just starting to make its presence felt and will be a strong disruptor in marketing. Impact areas include Ad performance, audience matching, selecting and managing audiences to create ads.

Ritchie Hale, TouchCR

Increasingly we’ll see marketing teams augmented or automated by machine learning. The most successful companies will use it to scale authenticity by delivering proactive, personalized experiences.

David Gutelius, Motiva AI

AI enables being smarter faster. By deep learning user behavior and content context, AI technology serves the right content on time, boosting performance for both demand and supply partners.

Avinoam Rubinstain, My6sense