The value of data is driven by the expression of its context. Using machine learning to drive better context increases the value of and leverages the data organizations are creating and aggregating today.

Kate Richling, Rova

The state of deployment for SMB is minimal due to the complexity of using Predictive Analytics. The future is promising as new solutions now embrace the concepts of “approachable analytics”

John Ryan, ORM Technologies

Predictive Analytics driven sales forecasting is quickly becoming the next competitive accelerator for organizations. Some of the fastest growing companies have already adopted AI-powered sales insights.

Mangesh Pimpalkhare, Aviso

Analytics tools have become easy to use and inexpensive. Coupled with advances in Big Data, we are seeing the business user now doing work that previously required a data scientist.

Rachel Lomasky, WEVO

Reliable data will become a key enabler in using predictive analytics and machine learning for informed business decisions with next best actions, recommendations for product design and customer engagement.

Ajay Khanna, Reltio

Recently, we saw the rapid growth of predictive analytics applications in every vertical from retail to healthcare. With the advent of the Internet of Things, businesses will be able to capture data from all types of interactions and predict even more outcomes.

Prof Sameer Maskey, Columbia University

Predictive comes in a variety of flavors. Today, tech-savvy companies can distinguish between bolt-on predictive analytics to solutions with PA baked in – only the latter are true game changers for businesses.

Pini Yakuel, Optimove

Predictive analytics is no longer just about the demographic and general interests of consumers anymore. It’s about capturing specific mindset and intention shifts in real-time.

Justine Green, Pinsight Media

Today, predictive analytics helps people make better decisions. In the future, predictive analytics will be embedded in customer-facing products and software, automating decision making at industrial scale.

Adam Treiser, Arjuna Solutions

Predictive Analytics is being driven by advances in fuzzy logic, artificial neural networks, and python programming automation. Business leaders are seeking PA as the next form of Quantitative Business Analysis.

David Crais, CMG Carealytics