When you’re setting up an ecommerce store, you’re eager to get the store up and running in as short a time as possible. And the rush is certainly justified in the fast-moving, fast-changing, ecosystem of selling online. However, before you are ready to flip the ‘OPEN’ sign on your store, you need to make certain choices about your website. After all, that’s your internet storefront.

What must the look and feel be? How do you showcase your products? What’s the narrative your customers need to be led through before they make their first purchase? When leaving your store for the next one is just a click away, your first impression matters even more. Lest, it will be the last impression you make.

You always have the option of designing and developing your online store from scratch, piece by piece tinkered with; every small design decision weighed, tested and validated. However, since innumerable different kinds of ecommerce websites have been made for a while, you also have the option of getting your store started in double-quick time, by picking from one of the many templates, and adjusting it to your needs.

That’s where Shopify comes in. Thanks to Shopify’s team of designers and developers, along with many talented partners, there is a wide selection of Shopify themes available to fit any budget and any industry. With custom templates, styling options, and mobile-friendliness by default, Shopify themes help you put your best foot forward right from the get-go.

Below, we’ll first list the free Shopify themes you can use if you’re a business looking to get started at minimal cost, followed by a few premium Shopify themes available from our partners.

All premium themes are organised by industry—including fashion and apparel, jewellery and accessories, home, electronics, toys and games, and more—so you can find the perfect fit for your selection of products.

The themes listed in this blog include the latest Online Store 2.0 additions, which means upgraded theme architectures, flexible customisations, built-in modularity and a whole host of powerful ecommerce features to make your store future-ready.

Free Shopify themes to start your online store

When you’re starting a new business, cost may be a concern until you make your few first sales. But that doesn’t mean you can’t make one of the best ecommerce websites possible with a fast, high-converting Shopify theme. Below are the thirteen free Shopify themes developed in-house by our expert team. Each offers industry-leading performance and deep levels of customisation, all at the right price: free!

1. Narrative

Price: Free

Theme styles: Warm, Light, Cold, Earthy

Theme demo: Desktop , Mobile

Featuring a bold hero video (or slideshow), Narrative is perfect for visual storytelling and serves as the perfect complement for a single product business, or a store with a small catalogue of items.

Source: Joyous Beam Candles store

Joyous Beam Candles is a Shopify store that sells unique handmade candles in jars with organic and non-toxic raw materials. They have designed their store using the Narrative theme and with a warm style preset.

2. Simple

Price: Free

Theme styles: Light, Beauty, Toy

Theme demo: Desktop , Mobile

Simple lets your products do the talking. Featuring built-in product recommendations and image zoom for every product, Simple takes a backseat so customers can appreciate the finer details of your catalogue.

3. Minimal 

Price: Free

Theme styles: Vintage, Fashion, Modern

Theme demo: Desktop , Mobile

Neatly organise your products with this clean, simple design that also features an optional section for a home page video or slideshow, along with built-in product filtering so customers can find what they’re looking for. 

Source: Beam Boxx

Beam Boxx sells customisable neon lights on its Shopify store with the Minimal theme.

4. Debut

Price: Free

Theme styles: Default, Light

Theme demo: Desktop , Mobile

Debut your brand with the ideal Shopify theme for a carefully curated selection of products. Don’t let the simple design fool you, as there’s a ton of power under the hood, including built-in customer testimonials, predictive search, and an optional promotional banner.

Source: Sleepy Owl Coffee store

Sleepy Owl is a home-grown Indian coffee brand that uses the theme Debut on their online storefront.

5. Supply

Price: Free

Theme styles: Blue, Light

Theme demo: Desktop , Mobile

Have a lot of products to sell? Supply can help you smartly organise your products by collections and encourage customers to purchase more. With featured collections available on your homepage along with collection filtering in the sidebar, the products your customers are searching for will only be a click or two away.

Source: The Boho Street

The Boho Street sells handmade cotton tapestries on its online store using this theme.

6. Brooklyn

Price: Free

Theme styles: Classic, Playful

Theme demo: Desktop , Mobile

Modern apparel businesses may find Brooklyn the perfect fit. With turn-key features like a slide-out cart, customers can easily add items without having to leave the page, Brooklyn will ensure your store looks as good as your clothes⁠—and converts, too.

Source: Alkimi

Even though the theme has been made with apparel in mind, that’s certainly no limitation. Alkimi sells handcrafted soy candles using this clean and elegant theme.

7. Venture

Price: Free

Theme styles: Snowboards, Outdoor, Boxing

Theme demo: Desktop , Mobile

Another one of the free Shopify themes that’s tailor-made for large product catalogues,  Venture includes a multi-column menu so you can showcase granular details in a drop-down menu. You’ll also be able to highlight a single flagship product should you choose to do so.

Source: Youthiapa store

Youthiapa, the official merchandise store for the popular YouTube channel BB Ki Vines, uses the Snowboard style preset of this theme.

8. Boundless 

Price: Free

Theme styles: Black & White, Vibrant

Theme demo: Desktop , Mobile

Put your product photography in full focus with Boundless, a theme that lets your photos speak a thousand words. Showcase high-resolution product imagery with a dedicated product gallery or through a full-width grid layout for your collection images.

Source: Indiholic

Check out Indiholic’s Boundless showcase of Indian handicraft products above.

9. Sense 

Theme style: Default

Theme Demo: Desktop , Mobile

Sense works well, especially for health and beauty stores of any catalogue size by making them clean and refined. It includes ratings to establish trust with your customers with new styling options and sections for displaying detailed product information. 

Source: Mojo Snacks store

This theme allows Mojo Snacks’ product descriptions to stand out, as we can see in the image above.

10. Crave

Theme style: Default 

Theme Demo: Desktop , Mobile

Crave is designed with food and beverage stores in mind. With mobile optimised layouts and dynamic checkout options, purchasing on-the-go is just the kind of behaviour it incentivises. In addition the scope for visual storytelling is immense.

11. Craft

Theme Style: Default

Theme Demo: Desktop , Mobile

Craft your home and garden online stores of any catalogue size with this Shopify theme. The sections on your site are configured to allow for comprehensive storytelling with preconfigured templates and styling options for product dimensions, materials, and care instructions.

12. Dawn

Theme Style: Default

Theme Demo: Desktop , Mobile

Dawn is suitable for all stores, regardless of catalogue size. With a minimal feel this store is one you can set up quickly. Powerful visual storytelling and large media options let your products take centrestage.

Source: Thalelo

Thālelo, for example, sells baby products using this theme.

13. Express

Theme Style: Bistro, Pantry

Theme Demo: Desktop , Mobile

With Express, you can start selling online with express speed. This Shopify theme is tailored to provide a polished look for stores with limited product photography, and is best suited with small or medium inventories. It is optimised for one-page stores that include a collapsible cart drawer, product models, and a responsive design.

Shopify themes for fashion and apparel businesses

Fashion and apparel businesses are consistently some of the most popular on Shopify. When choosing a Shopify theme for this vertical, look for an eye-catching design that includes enough functionality to let your customers see the finer details of your products. Photography, especially lifestyle photography, tends to run the show for fashion and apparel. 

Learn more: How to start an online store in India for your fashion and apparel business

14. Streamline

Price: $320 (approx INR 24,000)

Theme styles: Core, Luxe, Hype

Theme developer: Archetype Themes

Theme demo: Desktop , Mobile

Style and substance: Streamline features a handy sticky checkout, so customers’ carts are always in reach. You’ll also find built-in advanced product filtering, so customers can sort by brand, type, colour, or size on the collection page.

Source: HeritageModa Store

Check out the luxurious selection of Indian handmade scarves on HeritageModa, which uses this theme effectively to make their products stand out with the Luxe style preset.

15. Context

Price: $250 (approx INR 18,750)

Theme styles: Chic, Modern, Essential

Theme developer: Fluorescent Design Inc.

Theme demo: Desktop , Mobile

If you’re not a single product business and don’t sell a massive catalogue of products, Context may offer the perfect sweet spot. Context includes a nice balance of features, including advanced product filtering and search for discovery, but also bold, story-focused product pages so you can highlight flagship items.

16. Handy

Price: $180 (approx INR 13,500)

Theme styles: Light, Cool, Fresh

Theme developer: Pixel Union

Theme demo: Desktop , Mobile

Handy’s mobile-first design was built from the ground up for smaller devices and mobile commerce. Featuring custom promotion tiles and continuous product scroll functionality, customers will find it easy to browse and buy your products on mobile. 

Source: Sequence Lounge store

Sequence Lounge, for example, has a Handy storefront that looks simply elegant, especially on a mobile screen.

17. Venue

Price: $280 (approx INR 21,000)

Theme styles: Morning, Evening, Weekend, Twilight

Theme developer: Safe As Milk

Theme demo: Desktop , Mobile

Venue is a great choice for businesses who sell online and in-person, with a dates and events section that’s perfect for getting customers to visit your brick-and-mortar store as well. There are additional unique features like a built-in age-checker popup for businesses selling age-restricted products.

Source: Snackible store

Interestingly, Snackible adapts this fashion and apparel oriented theme for selling healthy snacks. This just goes to prove the versatility of Shopify themes.

18. Galleria

Price: $250 (approx INR 18,750)

Theme styles: Empire, Boutique, Showroom

Theme developer: Mile High Themes

Theme demo: Desktop , Mobile

Is your store selling an entire wardrobe? Galleria blends the perfect mix of features to encourage discoverability and fine-tooth inspection, with collection filtering in the sidebar along with quick views for individual products and bold, image-focused product pages.

Source: The Head Scarves

The HeadScarves use galleria to great effect, drawing no attention away from their product images.

Shopify themes for jewellery and accessory businesses

When it comes to jewellery and accessories, it’s vital that your is as beautiful as the products you sell, while ensuring that it doesn't compete for attention with your products itself. A website that thematically reflects your brand’s aesthetic will reinforce your branding to create a distinct recall. Capture the impulse purchases with conversion rate optimised product pages with clean photographs that make your products pop.

19. Modular

Price: $250 (approx INR 18,750)

Theme styles: Chelsea, Mayfair, Hoxton

Theme developer: Presidio Creative

Theme demo: Desktop , Mobile

Modular grid-focused design is built with branding and conversion in mind. The product grid lets you showcase collections, products, or brand images, while the ‘quick buy’ feature and built-in testimonials can help drive more sales.

20. District

Price: INR 16,500 ($220)

Theme styles: District, Energy, Coast

Theme developer: Style Hatch

Theme demo: Desktop , Mobile

Have a featured product or collection you’d like to highlight? District can help you put the limelight on a recent release or flagship product with a prominent home page video or slideshow. You can also catch customers’ attention with a built-in banner or pop-up model.

Source: Mike Nile Store

Mike Nile uses the theme District to showcase their gen-z graphic tees for consumers.

21. Prestige

Price: $300 (approx INR 22,500)

Theme styles: Allure, Couture, Vogue

Theme developer: Maestrooo

Theme demo: Desktop , Mobile

Built for sellers of premium products, Prestige supports high-resolution product imagery that’s perfect for visual storytelling. You'll also find image hotspot linking so you can share the finer details of your products, along with a built-in timeline tool to tell your brand's story.

Source: Velvet Box by Shweta

Find beautiful traditional jewellery at Velvet Box by Shweta and with this theme they can showcase all the details in the image of their product.

22. Impulse 

Price: $320 (approx INR 24,000)

Theme styles: Modern, Vintage, Bold

Theme developer: Archetype Themes

Theme demo: Desktop , Mobile

Put the right offer and product in front of your customers with Impulse, which features custom promotion tiles, collection sidebar filters, sub-listings in collections, and the ability to create custom promotional content on collection pages.

Source: The Postbox

Luggage and bags Shopify brand Postbox has designed it with a Modern style preset just like their products.

Shopify themes for houseware and home/ garden businesses

When you sell products that fit your customers' personal spaces, your job is to help them envision life after their purchase. A sunroom might get the perfect accessory, and a garden may find a theme the customer enjoys—in most cases, your product will become a way the customer shapes the space they live in.

23. Cascade

Price: $240 (approx INR 18,000)

Theme styles: Classic, Bright, Modern

Theme developer: Switch

Theme demo: Desktop , Mobile

Let your customers envision your products in their space with Cascade‘s unique narrative-focused design. You'll also find a masonry-style grid and built-in product feature highlights, so your products are easy to find and understand.

24. Artisan

Price: $180 (approx INR 13,500)

Theme styles: Barcelona, Phoenix, Victoria

Theme developer: Out of the Sandbox

Theme demo: Desktop , Mobile