Driving down a street or walking on a pavement of a bustling city, what do you see around? Tress, cars, a lamppost; I usually notice the line of billboards with their flashy advertisements. Yes, they can be sparkly and eye catchy but what more can they offer? Week after week, the advertisement changes, the image changes. However, the billboards which we so conveniently neglect on a daily basis have more use than you think they do. On any given day these billboards find their way to a landfill, where they end up in an already infinite pile of garbage. It is in between this process that Rareform intervenes. Rareform creates bags, duffels, wallets, backpacks and lots more with the material of the otherwise to be trashed billboards. This process from landfill to the studio is a truly unique concept fulfilling two purposes. The first is the preservation of the environment and prevention of abuse to the planet. Second is to create a range of bags for outdoor enthusiasts and redefining their role towards the protection of the environment.

The bags, wallets and other products created are not only beautiful designs but also sensible. They capture the essence of a truly free spirited mind. Redefining the outdoor industry, Rareform possesses that rare sensibility of the purpose of a product. Saving the planet one step at a time is their motto. For every billboard they intercept, there’s one less piece of plastic being incinerated and that much less pollution being released into the air.

The guys at Rareform call their process Upcycling. Once they’ve acquired a billboard, they wash, cut and sew it according to the design. Their surfboards are perfect for a surfer because they are bold as well as stylish. Their bags come in all shapes, sizes and colors plus they’re extremely sturdy and fit for the outdoor enthusiast. Rareform has a range of ambassadors to promote different types of sports and outdoor activities. From travelers and photographers to surfers and entrepreneurs, this is a great way to connect to a variety of enthusiasts. Their experiences are vital to understanding the true spirit of an outdoor person and essential to connect this personality to the Rareform products.

Moreover, Rareform takes corporate orders to attract American companies seeking to contribute to substantial changes in lifestyle and environment. Large companies who have used tradeshow vinyl or billboards and banner to offer can provide these to Rareform to redefine their brand. They offer a variety of products for corporate events using these billboards. These products are specifically designed to cater to VIP clients, employee incentives, sales meetings etc. Rareform has incorporated this particular aspect to its company for a more inclusive audience. Furthermore, this demonstrates the insightfulness of Rareform. Expanding its horizon towards other American industries and offering tailored services illustrates a wholesome understanding of preservation as well as expansion. Individual companies can offer more than their services and look beyond profit motive to preserve the environment through Rareform.

Rareform with its unique designs offers an even more unique shopping experience. It is an E-commerce platform which provides not only a comprehensive understanding of its mission and story but also a convenient means to shop. The Rareform website offers a creative insight into its design process which helps you understand the product better. You can choose from categories of surfboards, snowboards, bags, duffels, totes, laptop sleeves, wallets, tees and lots more. The web design allows for a 360 degree view of the product with warm, cool and dark colors. An easy payment process is just a cherry on the cake.

Rareform is a company with a rare twist. 1% of all sales contribute to the restoration and protection of the planet. The company has a meticulous process as well as a comprehensive understanding of the needs of a frequently backpacking or surfing individual. They are committed to providing “quality, sustainability and style”. Founders and brothers, Alec and Aric Avedissian are both outdoor enthusiast themselves and the essence of the company is a reflection of their spirit and enthusiasm.