There is no doubt in saying that the current advertisement industry has come to stand still, if not going down. Consider television commercials, people can now very conveniently skip through commercials. Even Youtube has started with their version of Youtube Red wherein you can watch videos without commercials. Users online are installing latest software to block ads and when you talk about Apple, the iOS system has a separate tool altogether to block all the advertisements on a website, hence to show the users completely filtered web content.

In this chaos, enter Google AdWords- AdWords is simply a pay-per-click service which allows you to create and run ads for your business. These clickable ads are then displayed in Google’s search results. When a prospective customer is looking for a product, service, promotion, or anything from anywhere in the world, they’re likely going to search for it on Google. That customer is looking for you, and AdWords gets you found. By using the right keywords for your target audience, you’re already ahead because you’re reaching people you have an interest in your product or service.

Now that you have an idea about AdWords, let us head on to AdWord’s Remarketing strategy. For the sake of better understanding, let us assume that your company sells electronics and is already registered on AdWord. Now all you need to do is add a piece of Google remarketing code, also known as a tag, to pages of your website that you want to have correspond to certain categories; for example, “laptops” tag on the pages of your site where you sell laptops. Visitors who spend time on your page that is “laptops” tagged will have a cookie placed in their browser so that they then see your laptops-targeted ads across the vast number of Google partner sites.

How is Google AdWord’s Remarketing strategy helping online businesses?

Google ad remarketing is a powerful internet marketing technique because it allows you to stay connected with your target audience, even after they leave your site. In the example above, the company’s “laptops” page was tagged. Google Remarketing will show this tagged page in the form of an ad on YouTube to reengage a prospect that has visited your website. This will be a display remarketing banner ad, which will not only grab the visitor’s attention, but increase the chances of your website being viewed, by a huge percentage. The best part being that these banner ads are customizable, so you can incorporate text, images, videos, or rich media according to your choice. By presenting your ads to visitors even as they browse other parts of the web, you are gaining brand exposure and becoming more recognizable to your target audience, raising trust and making them more likely to purchase from you.

There are many reasons to use Google AdWord Remarketing strategy; it helps online businesses boom and in fact has helped many businesses rise from scratch to success. Whether you’re looking to drive sales activity, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of your advertising. It can drive return on investment (ROI) for all types of advertisers.

It can help reach people when they’re most likely to make a purchase: You have the option to reach people after they’ve visited your website or used your mobile app. This could be when they’re searching for your product, visiting other websites, and using other mobile apps. AdWords remarketing provides timely touch points to drive your customers to your website and app when they’re most engaged.

Lists tailored to your advertising goals: Customize your remarketing lists to achieve specific advertising goals. For example, you can create a “Shopping cart abandoners” list to show ads to the people who added something to their shopping cart but didn’t complete a transaction.

Large-scale reach: You can reach people on your remarketing lists as they use Google search and browse over 2 million websites and mobile apps that are part of the Google Display Network.

Efficient pricing: You can create high-performance remarketing campaigns with automated bid strategies. Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price. There’s no extra cost to use Google’s auction.

Easy ad creation: Produce multiple text, image, and video ads for free with Ad gallery. With dynamic remarketing campaigns you can create dynamic ads which pair your feed with Ad gallery layouts, scaling beautiful ads across your entire set of products or services.

Visibility over where your ads appear: You’ll have visibility into how your campaigns are performing, where your ads are showing, and what price you’re paying.

At the end of the day, AdWords is proving to be insanely successful for ‘most’ of the businesses involved. But there’s no point in starting a marketing strategy unless you know what you’re doing, so education is key. We hope this article has helped in that regard.