Overview

Netflix, the global Streaming giant, is once again adjusting its subscription pricing. This change follows the company’s earlier decision to introduce additional fees for account sharing.

Price Adjustments

Netflix has confirmed that it will increase the monthly fees for two of its subscription tiers in several countries, including the US, UK, and France. This announcement was made public in a recent shareholder letter. Specifically:

• The basic plan will now be priced at $12 per month. However, details regarding any potential changes to the number of simultaneous streams or the allowance of extra members on this plan remain unclear. Notably, this basic plan will no longer be available for new subscribers.
• The premium tier will see a price jump to $23 per month.
• The ad-supported plan, priced at $7, and the standard plan, priced at $15.50 per month, will remain unchanged.

It’s worth noting that these pricing changes come after Netflix discontinued its basic $10 plan earlier in the year. Additionally, there’s now an $8 charge for sharing a membership with individuals outside one’s household.

Market Context

This move by Netflix is not isolated. Several other streaming platforms, including Disney Plus, Hulu, Peacock, Discovery Plus, and Paramount Plus, have also revised their pricing in recent months. When compared to the new rates of Disney Plus and Hulu, Netflix’s updated pricing structure appears to be in line with market trends.

Beyond Streaming

Netflix is not just about movies and TV shows anymore. The company has been diversifying its offerings:

• In 2021, Netflix ventured into the gaming world, introducing a selection of games on its platform for mobile users. This feature is now being tested for TV compatibility. These games, some of which are based on popular Netflix titles, are available to all subscribers at no additional cost.
• The company is also making inroads into live sports. The upcoming Netflix Cup, scheduled for November, will be a live golf event blending elements from both Formula 1 and PGA. This event will be available for streaming to all Netflix subscribers.

Final Thoughts

While price hikes are rarely welcomed by consumers, it’s evident that Netflix is striving to offer more value to its Subscribers, both in terms of content and new entertainment avenues. As the streaming landscape becomes more competitive, it remains to be seen how these changes will impact Netflix’s subscriber base and overall market position.