People online today have the attention span of fewer than 2 minutes. Most of the content we come across online rarely stays in our minds for a longer time. Even the most relevant content strives hard to stay strong for a while. Thus, a website should always consist of some Evergreen content that assures you some traffic despite of everything else. Evergreen posts make for great content marketing by staying relevant for a long time based on their SEO value.
What is Evergreen content?Evergreen content is a type of blog content that remains fresh for its readers over a period of time. Despite of being on the blog for a very long time, the content neither loses its target Audience nor their curiosity in it. It keeps updated regularly and stays relevant.
The content has been optimised for SEO well enough so that the audience keeps looking for it. The post has a particular set of keywords that belong to your niche and thus, have a higher chance of being found out. Therefore, even if you don’t publish new content frequently, an Evergreen blog will take care of your traffic needs. It does take more of your time and money but is worth all the efforts in the long run.
It is important to note that the evergreen content needs to stand the test of time and stay relevant. Thus, news reports and articles, content related to daily events, the lives of celebrities, polls, and any fashion or makeup related trends cannot be regarded as one. Remember that if the interest of your audience in the given Topic comes with an expiration date, it cannot make for evergreen content.
If you want to write evergreen content for your blog, this post will help you make the most out it.
How to research for Evergreen content?Posts that have not been copied from somewhere, represent original ideas, and mostly teach are the biggest game changers for the evergreen content. Therefore, it’s always a great idea to make primary research on the topics related to your niche that would produce a lot of data and would require a good amount of research as well. After you’ve set yourself on a topic, you should narrow it down so that it hits the right target audience. A vague idea doesn’t get a lot of traction and thus, opt for something timeless but specific.It is always a good idea to collect as many facts as possible on the topic you’re going to write about.
Not only does it improve your credibility, it also makes for an interesting choice to read. These facts can include something general, some negative facts along with the kind that gives your content a new direction. Draw consequences out of your build-up for the readers to take something home. Remember that the best kind of content is the one that offers something new and old at the same time.
Evergreen posts may take up a lot of research and time, but the results are worth all of that. Here are some of the tips that you can follow while writing an evergreen blog post.
How to write Evergreen content for your blog?
Here are a few tips to help.
1. Keep it simple
You may come across several blog posts while searching that might be old but still are optimised enough to show up in your top results. Many of these posts are short and concise, some of them are elaborate, and some of them are full of illustrations. However, the most noticeable fact out of these is that all of these posts are full of basic information. These posts usually provide the audience with some information that helps them learn something.
For example, a post teaching on how to make your website mobile-friendly or how to set up your new office have similar themes. They assume that the audience isn’t aware of most terms and thus, starts from the very basics. It also has the kind of topics that people would look up despite of the trends and therefore, is an evergreen blog post.
The posts aimed at newbies gain a lot of traction as the user gets a lot to learn from them. It is highly likely that it will, later on, be recommended as well. In fact, the beginner based posts even work on people who already have some knowledge on the topic as a little bit of background information only means that the article will explain everything else better.
However, it’s highly likely that the user landed on your website while searching for the very topic and may not have a background of your previous or next posts. Thus, this post could serve as a great chance to hook them up, and brief explanations of your topic could really help with that. This blog too started off with a brief definition of the term evergreen post and therefore, could potentially help a beginner.
2. Stay Specific
It seems like an easy idea to go for a more general topic with a wide scope. But, the post would not be practical. The content would be all out of place, trying to hit several notes at once, and therefore, wouldn’t make for a good read. For example, topics like “How to cook,” or “how to be happy” are quite wide-ended in nature. Not only do they sound boring, but they also might be too confusing for the reader to understand as they wouldn’t know what to expect.
However, a slight change in the topics to make them more specific or to the point can really help. For example, “How to cook” can become “5 types of meals you don’t have to be a pro for to cook” or “How to be happy” can become “7-morning habits that will make you a happier person”. Not only do these topics serve a purpose, but they’re also very specific about what they want and call for the reader’s action. Topics like these also make the user coming back for more and could lead them to read more posts on your blog. A general topic can always be divided into a bunch of posts that’ll stay relevant throughout.
For example, the “How to cook” post can make way for at least five posts in the domain. They can be for breakfast, lunch, dinner, microwave meals, and more. Thus, narrowing down a general idea helps for more evergreen posts.
3. Make use of facts
Evergreen content can’t be something that has been written about a trending topic as it wouldn’t stay relevant for long. However, a blog post written about a serious topic that involves a personal story as well as a lot of factual information does happen to make an impact.
For example, a story about the market trends of 2016 isn’t the kind that would become evergreen. However, instead of just speculations about the trends, if it involves a lot of factual information from the past as well as some predictions for the future, the post can remain relevant for a longer period of time.
Therefore, even when the topics may seem dated, when supported by factual data and worthy predictions, make for an attractive read. But these posts can be longer than usual and can take up to 2000 words at times. It’s still better to not use any fluff as the topics are serious and follow a format that’s easy to read for the audience.
4. Don’t stick to the text
It’s essential to use the kind of format and style of writing that’s easier for the audience to read and understand when going for an evergreen post. The essay or technical paper format of writing isn’t too attractive to read and therefore, doesn’t have a large audience either. The most read form of online content these days include posts that include some form of tips, DIY, how-to ideas, review, lists, and sectioned articles.
Another form of easy to read content includes the use of images, illustrations, infographics, and videos. A graphic content offers a break to the reader and makes the reading easier. Thus, for longer posts that may go over 1500 words, use of infographics attract a wider audience. Most of the times, an image says a lot more than words, and therefore, attracts the kind of audience that doesn’t read much as well.
Therefore, it’s always a better idea to make use of lists and sections in your posts wherever possible and to include graphics, if the possibility of the former seems less likely.
5. Promote your content
The most important in order to make a post evergreen is to understand if the blog post has the potential to become one. After you’ve decided upon that, you can truly work upon helping the post achieve the traffic it can possibly get.
You must share the post within a week of its publishing on social media. But an evergreen post can be shared irrespective of when it was published. Therefore, you can always revisit on your social media handles, and push the post in your newsletters to see what works best.
This method is also a way of analysing what posts are actually evergreen and which ones are not. You can keep a tab of a bunch of posts from your blog and look at their analytics to see which ones work the best. The social media traffic it gets over the republishing is also one of the factors to look at while testing the same.
6. Keep updating the old content
Just because the post got a great response when it was published, doesn’t mean it can’t get the same response again. However, you can always test what was trending at the time it worked, and how you can amp your post up a little to make it better. Sharing your blog post on social media is one way to get more traffic on it. But, it’s also important that people who’ve already read it also find something new.
Updating the old content and re-publishing also gives the article a new date, which means that even for the users who’re seeing it for the first time, the content will seem new. A new content is always more interesting for an audience as compared to a year old one.
In order to attract the old readers to the same post, you must share the new updates on your all of your social media platform. Revisiting one of the old examples, you can add more recipes to the article to offer people something new to read and look up to. In case you’re writing a travel blog that features top 10 beach destinations, you can always add a couple more. You can also edit the old ones and claim that it’s an all-new article. The post will, therefore, see a rise in its traffic again despite the old content.
However, none of the evergreen content becomes evergreen if it is buried under a pile of new content. When a user visits your site for the first time, what they see is how they’ll process. If the latest blog post in front of them has lost its relevance by the time they see it or has been overdone, they won’t scroll further.
However, if you keep the evergreen content under a special section with titles like popular or recommended, a new user is more likely to read it. The posts can also be recommended in the other relevant articles like a list of best beach sections can be recommended in a post about summer trends. The trends will remain popular for a while due to their relevance, but the beach destinations topic would work even in an autumn trend with albeit a different comment.
Call to Action.People are most drawn to the kind of information that piques their interest or makes them curious. Thus, things like celebrity gossips, new trends, or even international news become popular for the time it’s set in. However, these are not the topics that would work for an evergreen article.
But, the idea of interest is something people would look into at all times. Thus, posts that teach people something or somehow expand their knowledge will also stand the test of time. For example, a post on “How to start exercising” is something that people would definitely be interested in, whether they end up doing it or not. The quest to learn something new or feel inspired by reading something will keep your blogs relevant.
How Do You Go About It All?
Blogging helps you reach out to more people right from the comfort of your study room.
You can’t really make it big though by using the default .wordpress.com free domain name. A blog is one of the first things you need to look for, and a paid domain name is what helps you build the brand reputation online.
1. Choose your area of expertise:
For a successful blog, you must choose an area that will attract a greater audience and also falls in your area of expertise. For example, there are thousands of corporate lawyers in the country, why should one choose to read your blog? You can choose to focus your blog on a specific geographical area, a particular area of law or a niche subject of interest.
2. Quality Content is important:
Remember that good quality content is indispensable and bad content will turn readers away. While writing an article that will be posted on your blog, ensure that it is well-articulated and well-researched. The audience will frequently come back to view blogs that have good and thoroughly researched articles and will link back to you on theirs.
3. Interaction is the key:
You have to engage your readers and interact with them on your blogs to keep them hooked. Discuss controversial subjects and ask questions and make sure your readers feel free to comment on your work and leave their opinions. Your aim is to convert passive readers into active ones through this method.
4. Get the help of web metrics:
Using web metrics is important if you’d like to improve your blog and fine-tune it. It helps you measure the traffic and page views. In this way, you will understand which topics your audience found to be interesting and will also help you pin-point the articles that didn’t do well.
5. Do not ignore SEO:
Majority of the readers are likely to come across your blogs through popular search engines like Google and Yahoo. Use web tools like Google Trends and Yahoo! Buzz Index to select keywords that will bring you more audience and also improve the ranking of your page.
6. Audio and visual treat:
Incorporate audio and videos in your work as their impact tends to be deeper. It helps you re-use existing material and adds a much needed visual and audio appeal.
7. Be patient and regular:
Blogging does not bring overnight success, but with a little bit of patience, determination, and creativity, it can help you attract outstanding and coveted clients who have been reading your blogs for awhile now and have been impressed with your content. A blog that has meaningful articles going up on a regular basis is eventually going to reap the benefits of all the time and hard work that has gone into building it.
If you have more ideas for coming up with an evergreen post, please add that in the comments column given below.
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