Publishing video content on your blog could be extremely beneficial, and it has the potential to increase engagement levels while drawing in more traffic and improving conversion rates is tough to match. That being said some types of video content tend to be more effective than others as blog video content – in terms of appeal, engagement, and other factors.

If you would like to leverage the more effective and engaging types of blog video content, you should start with these four:

• How-to video guides

All sorts of ‘how to’ content tends to be popular on blogs, including text-only blog posts or image-laden guides. It should come as no surprise that the same goes for videos as well.

Not only do how-to video guides have the same inherent usefulness as all how-to content, but they also benefit from being able to ‘show’ viewers what needs to be done far more effectively. As such they are definitely one of the most effective and engaging types of content that you should use on your blog.

• Expert interviews

Interviewing experts on topics related to your blog has a great deal of appeal, and as a video, you can show that interview taking place. Keep in mind this does not mean that you need to record a real interview – as one conducted over a video call could suffice as well.

For expert interviews to excel as blog video content, you need to interview a reputable expert on a topic that is interesting to your audience. That can be tricky, but if you pull it off, you’ll find the response to be mercurial.

• Live webinars

Few types of contents are as engaging as webinars – especially if they include a Q&A session. By encouraging audience participation, live webinars will make it possible to get viewers involved in a very natural way.

At first the challenge of producing live webinars may seem daunting, but the payoff is definitely worthwhile. In fact, all you really need is the ability to stream live video and a good topic on which to base your webinar.

• Product reviews

Often product reviews are used as promotional tools, but if you intend to employ them as blog video content, you should aim for more informative and impartial reviews instead. The goal should be to educate and inform your viewers, in line with your blog’s position as a solid source of information.

While you may not want to be negative, your reviews should highlight both the pros and cons of any product. At the end of the day if the product is good and will genuinely help your viewers – let them know.

While in many cases all you need to record blog video content is a simple digital camera or smartphone, for some types of content it may help to use Movavi Screen Recorder. Because it will let you record your screen, you can use it to save interview video calls, capture footage of apps for how-to videos or reviews, and much more.

Rest assured Movavi Screen Recorder will make it easy for you to record any video footage whatsoever from your screen. Due to its intuitive approach and clean as well as simple user interface, you should be able to set it up and start recording in no time.

With just a few simple clicks and some other basic actions, you can adjust any and all of the recording parameters to suit your needs – including the capture area, audio source, sound levels, frame rate, and so on. In fact, Movavi Screen Recorder will even allow you to capture keyboard and mouse actions, which can be really useful for video guides if you want to show viewers the actions you’re performing off-screen.

Once you’re done recording, you can go over the footage that was captured in the preview window that will appear. At this point, Movavi Screen Recorder will let you trim out any unwanted footage by splitting the video into parts so that you can select and delete any segments that you feel aren’t needed.

If and when you’re satisfied with the video that you’ve recorded you can save it in any format that you require. It is worth noting that Movavi Screen Recorder has a selection of hundreds of presets that you could use as well, each of which is designed to optimise the video format and settings for a specific device or platform.

Suffice to say with Movavi Screen Recorder you can easily record any video footage that you want from your screen. When you’re creating video content for your blog, it will undoubtedly be an invaluable tool, as it will expand the range of options that you have and allow you to create different types of videos that you may not have considered in the past.