Evolution of Facebook for Business Facebook has been around since 2004, and in 2007, the leading social media platform recorded with 10,000 business pages. Considering this, a new concept called Company Page was planned and pages began rolling out for business in May 2009. Today, Facebook generates maximum revenue from advertisements, and as per BusinessWeek.com, “banner advertisements on Facebook have generally received one-fifth the number of clicks compared to those on the Web as a whole”. “Facebook for Advertising” is gaining more and more popularity among sellers that it allows them an easy way to find new customers, as well as, built brand loyalty. A report by Statista clearly explains how Facebook is generating maximum revenue from advertisement and is increasing at a faster rate in the most recent reported years. Sellers dealing with multiple products, often find it difficult to manage promotion for each. This is where “Facebook for advertising” is helping multiple sellers to promote their products in the most effective ways. To know more about getting started with Facebook for advertisement, click here. Facebook for Advertising- updates that seller needs to know 1- New product ads Facebook announcing its new product ads, is a marketing solution designed to allow sellers promote different product categories or even their entire product catalogue across all touchpoints that a customer can use. This innovative method of promotion will help Facebook business page users to create winning campaigns targeting special products to the special audience, or, let Facebook offer relevant products to the people. Business owners and marketers are allowed to showcase their products in single or multiple product units. The introduction of Multi-Product ads unit Unlike single product ad unit, this feature will allow sellers to display three products with a single ad unit. Sellers can add an individual image, description, … Continue reading Facebook For Business- Recent updates for marketers →

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