In this series, we’re talking about the value of Google Analytics for small business websites.

If you’ve missed it, click here to read the first post. Before we delve into how Google Analytics works, let’s stop and consider a very important part of the program: your own digital marketing plan.

Starting with your first foray into Google Academy, Google Analytics’ training program, I’ll bet you noticed something: you’re supposed to have a digital marketing plan in place. Why this insistence on a marketing plan? And how can you go about building one?