Amazon is starting to offer online food delivery, which is called Amazon Food, in Bengaluru. With this move, the company will be competing with established players Swiggy and Zomato. 

This move seems meaningful since both Swiggy and Zomato has eliminated many roles in recent months.

Swiggy recently laid off 1,100 jobs and has additionally scaled down its cloud kitchen operations. This might continue in some time as well due to COVID-19.

Amazon originally planned to launch the service last year, but it was pushed to this year.

“Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials. This is particularly relevant in present times as they stay home safe.

“We also recognize that local businesses need all the help they can get. We are launching Amazon Food in select Bangalore pin codes allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar,” an Amazon spokesperson said.

Amazon Food will currently be available to residents in Whitefield, Bellandur, Marathahalli, and Mahadevapura in Bengaluru.

In preparation for the launch, the company began testing the food delivery service with select restaurant partners in Bangalore.

Amazon has partnered with some restaurants and cloud kitchen including Adiga’s, FreshMenu, Paradise Biryani, Box8, Faasos, and Mad Over Donuts.

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