Nigerian Health Startup Doctoora which operates a marketplace model for healthcare products and services has launched.

Doctoora was founded in 2016 by a team comprising of Dr. Debo Odulana, a medical doctor and management consultant with seven years experience in health care service delivery and operations management, Ms Beatrix Wu, a registered nurse and management consultant in healthcare focused on operational transformation and care model design (Hong Kongese), Dr Shakira Saliu, a medical doctor and health education specialist with experience in healthcare service delivery and public health ( Nigerian) and Ms Alecia Esson, a product designer with experience in developing software and hardware products in healthcare and other industries (Jamaican).

The Health Marketplace which was registered in August, 2017 and launched officially in February, 2018, is an infrastructure serving as a service company operating a marketplace model for healthcare products and services.

While speaking in an interview with Innovation Village, Dr. Odulana said, “Primarily, we provide healthcare professionals with fully serviced medical facilities on a pay-per-use basis such that they can avoid high setup costs and overheads associated with running a private practice in Nigeria.”

Speaking on what inspired the idea behind Doctoora, Dr Odulana expressing great concern said, “Doctors in Nigeria are emigrating because they earn too little to setup their own private practices, healthcare facilities deliver a poor user experience and existing private practice owners struggle to attract enough traffic to their centers to break even.”

Doctoora offers pay-per-use rentals, also allows healthcare professionals run virtual private practices without paying for a year’s rent.

“Clinicians can use over 20 facilities in Lagos without bothering about over heads and Consumers can find and book any professional of their choice via the Doctoora platform with a choice of home visits, clinic visits and teleconsultations,” he said.

Speaking on the dynamics of the platform, He said, “Users sign up on our web application (healthcare professionals are subject to a verification process).  Subsequently, they are able to access our service offerings using the web application as the customer interface.”

Doctoora has launched 3 facilities and onboarded 15 existing facilities as affiliates. Also, the startup currently has 51 Doctors on its platform.

It is interesting to know that Doctoora has won some accolades from a few laudable corners. It was awarded a grant by Tony Elumelu foundation, finalists on Make -IT Africa accelerator 2018 and also a finalist on CChub incubation program 2018.

While counselling those hoping to have a startup in the nearest future, Dr. said that ideas are cheap and you have nothing without execution.

As part of future plans, Doctoora seeks to become a Pan African establishment spearheading the reversal of medical tourism funds towards Africa.

Commenting on the Nigerian Startup Scene, Dr. Odulana said, “We still have a long way to go – however the progress we have made in a short period shows that there is good potential.

“More work needs to be done on educating investors and entrepreneurs about the funding landscape and needs. Furthermore, more ecosystem partners are needed to drive the social re engineering needed to propel the adoption and diffusion of technology innovation,” he added.

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