Ride-hailing firm and Uber rival Taxify and Food Delivery company OrderIn has announced that they are partnered in South Africa. The deal will “significantly expand the reach and offering of both companies”, they said in a joint statement.
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“The partnership will offer incentives to customers and additional earning power to Taxify drivers,” they said. “It all comes down to scale; with more scale we can offer greater efficiency to our customers and reduce our prices even further,” said OrderIn founder and CEO Dinesh Patel.
The collaboration will be promoted through social media, in a car and in app. Discount coupon codes will be offered to first time OrderIn and Taxify users and ongoing incentives will be made available to regular customers.
“We’re continuously on the look-out for innovative ways to incentivise our drivers and grow our customer base in local markets. The partnership with OrderIn was a logical next step for us,” said Taxify operations manager Sinako Cetyiwe.
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