Uber has done a complete rebranding, with a new design, a new logo, a new icon, and details explaining the change. Both the Rider’s and Partner’s app icon received a nice look which will be the first thing you get notice after updating the app. At first, it might seem like an inverted U at first but it’s not, so the company said. At the center is what Uber calls the Bit. The consumer app will have one line joining the Bit at the center, while the partner app will have two lines joining the Bit at the center.
This makes sense since the company does more than just run a cab service with different services coming in future which will alsohave different icons, all with the Bit at the center.
Uber’s new app logos. On the left, the app as it appears to riders, with the drivers’ app on the right
The logo typeface has also been changed, with the curved ends giving way to a bolder, more prominent typeface with rounded corners.
The company is also exploring color schemes for different regions. Although not available right now but in future the apps will have a color theme and colour palettes specific to your region.
The updated app is available on the App Store.
Source: Uber
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