There were no shortage of changes to the social media industry last year, which included several new features, consumer preferences and brand opportunities. Looking toward 2018, social media trends will continue to evolve and surprise us.

While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we were certain about a few trends last year. For example, artificial intelligence lenses became a smash hit with Instagram Stories. And we saw the beginning of Instagram Shopping, which allows users to make more instant purchases.

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