Last week Verizon has planned to launch sponsored data service next year. Comcast’s Stream TV doesn’t count against usage caps for Comcast users. Most people believe such models enable telecom companies to boost favored content that is bound to run afoul on FCC’s Net Neutrality guidelines. These models favor reputed media organizations, but net neutrality backers argued that this makes it even more difficult for smaller players to compete. The cellphone service provider might get affected due to this case.
The FCC didn’t react to the situation that might appear to skirt net neutrality principles, but the commission is focused on keeping tabs on mobile and cable industries to make changes in the data policies of cellphone service providers.
TIA once again took issue with the FCC's stance following Wheeler's remarks. "Consumers benefit when mobile operators provide new services and offerings. U.S. mobile consumers are in the driver's seat, free to pick the service that's right for them, thanks to the robust competitive marketplace," said CTIA EVP Brad Gillen. "We need to promote and facilitate new offerings and innovations for consumers if we are to lead the world in mobile services going forward."
Finally, the U.S. appeals court heard the complete argument earlier this month over the issue of the FCC’s net neutrality rules which may eventually decide the issue.