Rohan Rathore was an IITian from Gwahati and Loved a girl named Supria. After some days he felt sick and when he went for a checkup he got to know that he had Cancer and was afraid to tell her girlfriend about it and when he told her she left him and then he got very sad and started to cut he veins and write the song with his blood on his hostel's wall and as he had no blood left he had to die and Supria too was very sad about it and Committed Suicide and in the end she also Died . THIS IS ONLY RUMOR MY FRIEND nothing moe than that .
When Checked with the other Students of IIT Gwahati it was found that no student ever studied with the name Rohan Rathore and the Story is completely False nothing else .
It's nothing else than a Clever Marketing so what all they did for the Promotion :-
- They knew that the song was good and had no singer claiming the song so, unknown singer and this Good song wouldn't reach a wide audience without any promotion so, they associated a Story with it .
- It's the school and college students who are the targeted audience for this song as the new generation mostly like these type of songs
- There are Two ways of Marketing to gain a lot of Traffic or say people or in another words profit either make it a funny thing or make it a Sad thing
- They used the Probably the most 3 Strong Words and the Reputed ones :- Love , IIT , Cancer
Love is for the romantic youth out there like the teenagers are the best target,
IIT the most reputed college all over India
Cancer disabled the reasoning of the people and aroused a behavior of pity on them. - The Song Promoters Easily Viral Marketed it through the Video and Song and Social Networking sites easily and made many people fool with this story and nowadays a thing can be easily promoted person to person through Chats,Calls,Texting and many more ways
So, it was nothing else more than Viral Marketing.
