Digital Marketing Trends changes fast: are you keeping up with the latest trends? Since the year started, Facebook’s user stats took a dive, Snapchat posted a $1.3 billion loss, and Spotify, a dark horse in the digital marketing game, announced its IPO. All the trends we predicted early in the year are being tested, and some digital marketing trends with staying power are becoming very clear. In short: hyper-targeting, transparency, and video are in; fake news, big influencers, and collecting customer data is out. These are the top five big digital marketing trends to watch for in 2018. Micro-influencers boost brand transparency. Influencer marketing has been a trend for a while and 2018 is no different. One of the newer insights driving digital marketing strategy, however, is the increased desire for transparency. What does transparency mean? Basically, there’s a growing fatigue in advertising claims: customers are starting to recognize that so-called “CSR” initiatives mostly just pay lip service to a charitable cause, while making little impact. Distrust is growing among consumer groups who see brands as taking advantage of causes for profit. Millennials started this trend, and other generations are catching on. In North America, a […]
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