Maybe you run an international corporation. Maybe you just sell jewelry out of your dining room. Whatever your Business, it can always be improved, so here are just a few tips for boosting your revenue and building a better brand.
1. Monitor Your Progress
It may sound like a no-brainer, but you'd be surprised by how many business owners fail to keep track of their sales, profits, and expenses. You can't get an accurate gauge of your success until you have quarterly reports to compare and contrast, so start taking the time to crunch those numbers.
2. Set Goals
Once you have a clear idea of how your business is faring, it's time to use these figures to create sustainable, short-term goals. It doesn't matter if it's a general sales quota for the week or a customer satisfaction percentage that you want to raise by the end of the month; the most important thing is that you're setting up a cycle of work and reward.
3. Get Better Software
Gone are the days when a company could be managed with a calculator and a notepad. It's all about software in the 21st century! From automatic timekeeping programs to digital resource databases, you can find endless software solutions for the modern business, so give serious thought to going digital with your everyday operations.
4. Find Your Demographic
Are you a popular brand with 18-24 year old women? Do you corner the market when it comes to middle-aged manual laborers? Your products, services, ads, sales, and coupons should always target a specific demographic, especially if you're selling specialty goods without a lot of cross-demographic appeal. Run some analytics software to figure out where your audience truly lies.
5. Embrace Social Media
Social media can be a powerful tool for reaching and retaining your customer base. In addition to giving you an easy platform for things like sales announcements and new product lines, it's also a way for you to establish the "personality" of your brand. For example, if you're a hip clothes retailer, you can use your social media accounts to hashtag your products and contribute to viral trends.
6. Motivate Your Staff
Studies have shown that employee engagement has a direct impact on the health of a business. If your employees don't believe in what they do, it'll be hard for them to make the customers believe it too. Look into rewards, sweepstakes and incentive programs to keep your employees happy, and install a suggestion box or two so that they have a way to make their voices heard.
7. Go Paperless
Is your paperwork holding you back? If you're constantly losing documents or wasting time with finicky printers, it might be a sign from above that your office should go digital. Not only will it improve productivity, but it will also reduce overhead in the form of papers, folders, staplers and ink cartridges.
8. Outsource Your Problems
Let professional web designers overhaul your website. Let third-party accountants comb through your finances and audit what needs to be audited. There's no shame in reaching out to the experts when something is outside of your skill set; one of the hallmarks of an efficient boss is the ability to delegate tasks when necessary.
9. Think Outside of the Box
This is easier said than done, of course, but if your business has fallen into a rut, creative thinking can be just what you need to get out again. Don't be afraid to try new things as a struggling company. You never know when you'll stumble on an unlikely solution to a pressing problem.
10. Improve Your Customer Service
Last but certainly not least, your customer service can always go one step further. Put a survey or feedback section on your website and allow customers to send you anonymous reviews; while some responses may be hard to read, they'll give you a starting point for better customer service and a more successful brand overall.
These are just a few ways to breathe fresh life into your business. Whether you're thinking about large-scale changes or just looking for something like ERP services in Montreal, let these tips help you build a newer, better brand.
Image Credit: Roye Productions |
1. Monitor Your Progress
It may sound like a no-brainer, but you'd be surprised by how many business owners fail to keep track of their sales, profits, and expenses. You can't get an accurate gauge of your success until you have quarterly reports to compare and contrast, so start taking the time to crunch those numbers.
2. Set Goals
Once you have a clear idea of how your business is faring, it's time to use these figures to create sustainable, short-term goals. It doesn't matter if it's a general sales quota for the week or a customer satisfaction percentage that you want to raise by the end of the month; the most important thing is that you're setting up a cycle of work and reward.
3. Get Better Software
Gone are the days when a company could be managed with a calculator and a notepad. It's all about software in the 21st century! From automatic timekeeping programs to digital resource databases, you can find endless software solutions for the modern business, so give serious thought to going digital with your everyday operations.
4. Find Your Demographic
Are you a popular brand with 18-24 year old women? Do you corner the market when it comes to middle-aged manual laborers? Your products, services, ads, sales, and coupons should always target a specific demographic, especially if you're selling specialty goods without a lot of cross-demographic appeal. Run some analytics software to figure out where your audience truly lies.
5. Embrace Social Media
Social media can be a powerful tool for reaching and retaining your customer base. In addition to giving you an easy platform for things like sales announcements and new product lines, it's also a way for you to establish the "personality" of your brand. For example, if you're a hip clothes retailer, you can use your social media accounts to hashtag your products and contribute to viral trends.
6. Motivate Your Staff
Studies have shown that employee engagement has a direct impact on the health of a business. If your employees don't believe in what they do, it'll be hard for them to make the customers believe it too. Look into rewards, sweepstakes and incentive programs to keep your employees happy, and install a suggestion box or two so that they have a way to make their voices heard.
7. Go Paperless
Is your paperwork holding you back? If you're constantly losing documents or wasting time with finicky printers, it might be a sign from above that your office should go digital. Not only will it improve productivity, but it will also reduce overhead in the form of papers, folders, staplers and ink cartridges.
8. Outsource Your Problems
Let professional web designers overhaul your website. Let third-party accountants comb through your finances and audit what needs to be audited. There's no shame in reaching out to the experts when something is outside of your skill set; one of the hallmarks of an efficient boss is the ability to delegate tasks when necessary.
9. Think Outside of the Box
This is easier said than done, of course, but if your business has fallen into a rut, creative thinking can be just what you need to get out again. Don't be afraid to try new things as a struggling company. You never know when you'll stumble on an unlikely solution to a pressing problem.
10. Improve Your Customer Service
Last but certainly not least, your customer service can always go one step further. Put a survey or feedback section on your website and allow customers to send you anonymous reviews; while some responses may be hard to read, they'll give you a starting point for better customer service and a more successful brand overall.
These are just a few ways to breathe fresh life into your business. Whether you're thinking about large-scale changes or just looking for something like ERP services in Montreal, let these tips help you build a newer, better brand.
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