“Pharma and biotech companies can understand the clinical and commercial journey of patients, so they are better equipped to assess/compare which pathways and treatments tend to lead to better outcomes. By efficiently and Effectively collecting, analyzing, and interpreting this critical data, they are well-positioned to evaluate the impact of their marketing and sales approaches and make real-time decisions to enhance their success.”

Read more about the benefits of a platform-based approach to clinical trials and data.