The European Commission is urging the European telecommunications industry to accelerate its Mobile TV efforts, calling for action to determine a single broadcasting technology standard. "I'm not very impressed with the progress the industry and governments in Europe have made so far," European Commissioner for Information Society and Media Viviane Reding told Dow Jones Newswires. "The time for decisions is now--otherwise mobile TV will miss the boat to the European soccer championships in 2008." Reding said she considers the DVB-H standard the front-running broadcasting technology option.

Despite ongoing hiccups, the European Commission remains bullish on mobile TV--according to its most recent estimates, mobile TV services will generate €11.4 billion in global revenue by 2009, buoyed by an international market of 50 million video-enabled handsets.

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