Electronic Arts and Endemol are together developing a new digital entertainment concept(called ‘Virtual Me’) to bridge the divide between traditional TV and video games. The all-new online offering is being prepared to debut in Endemol’s Big Brother reality show.
Virtual Me combines cutting-edge avatar creation technology from EA with popular formats from Endemol to give consumers a break-through way to meet, compete and socialize in online digital worlds. An easy-to-use tool will allow users to create life-like cyber-clones, with uniquely customized appearances and identities. They can then participate, via their avatars, in virtual versions of TV talent shows like ‘Fame Academy’ and game shows like ‘Deal or No Deal’.