People spend a lot of time watching TV so improving the relevance of advertising information on that medium is important. Google has announced its trial to deliver Google TV ads. Working closely with its partners, Echostar, Astound Cable, the search engine giant is currently running a trial to deliver better ads to viewers and help advertisers, operators and programmers more efficiently buy, schedule and measure ads on television.
Google is exploiting advances in set-top-box technologies to report aggregate statistics on how many times an advertisement was viewed and whether it was watched through to the end. As part of this trial, Google will be working with partners to use aggregate, anonymised set-top-box metrics to deliver timely and accurate-viewing reports. Advertisers can use this data to understand the effectiveness of their TV ad campaigns and provide more relevant ads to viewers.
Google TV ads is an automated process-from planning the campaign to uploading and serving the ad to reporting on its effectiveness. Like its Adwords advertising programme, Google TV ads are brought using an auction model and through a single online interface
That is already familiar to agencies and advertisers