Earlier this week, Spectra Logic and Hammer distributed an exciting press announcement, reporting the details of their newly signed EMEA-wide distribution agreement. Spectra is thrilled to be working with Hammer, and looks forward to seeing where their new partnership leads them.

Who is Hammer?
Hammer is an award-winning, specialist value-add distributor with a dedicated history to data storage, servers and end-to-end IT solutions, offering a world-class portfolio of vendors. Hammer has strong commitment to satisfying ever-changing business needs, driving innovation and customer growth, and facilitating unique ways of adding value.

Where is Hammer located?
Hammer has its headquarters in Basingstoke, England, with a staff of 165, and has increasing European presence with offices in the Nordics, Italy, Netherlands, Belgium, France and Germany. Hammer distributes throughout Europe, and ensures customers receive a technical, commercial and competitive business advantage.

What does Spectra Logic and Hammer’s new partnership entail?
The partnership will see Hammer adding Spectra Logic’s deep storage tape and disk-based products to its portfolio and will allow Spectra Logic to strengthen its position in key backup and archive markets. As Spectra Logic’s object-based storage systems links directly to the public cloud, this distribution agreement will also enable Hammer to enhance its current cloud portfolio.

Why are Spectra Logic and Hammer partnering together?
By partnering with Hammer, Spectra will grow its enterprise-level reseller customer base. By partnering with Spectra, Hammer will increase its high-performance computing offering to its partners and customers. Adding Spectra Logic’s data workflow storage solutions will allow Hammer to reach a whole new genre of users, seeking a complete data workflow.

When will Hammer begin distributing Spectra Logic products?
Hammer’s distribution of Spectra Logic products went live on Monday, February 20th. Channel resellers interested in selling our solutions may simply reach out to Hammer for more information and to get involved. Distribution will primarily be geared towards surveillance, high performance computing (HPC), hybrid cloud, and general and enterprise IT data users.

Interested in learning more? Read the full Spectra Logic and Hammer press release on our website here. Also, be sure to follow @SpectraLogic and @HammerPLC on Twitter for live daily updates and additional information about our new partnership.

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