Search Engine Optimization better known as ‘SEO,’ is the process of capturing Traffic from free, organic, editorial or natural Search results on search engines such as Google, Bing, Yahoo, YouTube etc. In the present time, SEO becomes a necessity for every business, let us see how? SEO pulls-in quality traffic as people are actually searching for the exact services they are looking for. SEO traffic is more likely to convert as search traffic has best conversion rate. SEO also helps in increasing sales and leads. Last but not the least, SEO makes your customers more informed