Introduction 

If you are running any meta ads or any google ads and getting worried about the Cost per result metric ?

When you are spending any amount of money on ads, it is very important to understand every aspect of it. So that you can Improve in your ads. In this blog, we will explore what Cost per result is, how to calculate it, and how to enhance it.

What is Cost Per Result ?

Cost Per Result  refers to the result which you get after spending the money on ads to know the per click cost. It is a very important number in marketing, specialty in terms of Meta ads (Facebook). Although it is going to tell you how much you spent on ads and what result you got. Which means how many clicks, impressions and conversions.

The Cost Per Result differs based on what your goal is for your campaigns. For example: 

• Clicks : It refers to an amount which you pay when a person clicks on ads and visits your website. 
• Impressions : Mainly focuses to make people aware about brands. CPR might help you understand the cost of your ad being seen by someone 1,000 times.
• Conversions : If you want people to sign up or make purchases of services or products as per the set goal of ads. CPR will tell you what it will cost for each conversion.
• Engagement : The campaign which has the goal of people to like, share and comment on your post. As we know CPR tells how much it costs for this action.

Being an advertiser you should know what CPR metric is important. Once you know it, it will help you to improve ads performance.However by doing so you can spend less money and get better results.

How to calculate Cost Per Result ?

The formula  of CPR is very simple and straightforward !. Simple what you have to do is just the total number of money you spend on ads divided by how much impression, clicks, impressions, conversion and engagements you got.

The CPR Formula is :

CRP = Total money spent on ads / Total number of results you got.

For example, suppose you spent Rs 1000 on campaigns and got 500 clicks. That means it costs you Rs 2  for each click.

CPR = 1000 / 500

         = Rs 2.

How can you improve Cost Per Result ?

Now you know what CPR is and how to calculate it. Let us discuss or explore how to Improve Cpr. As the main goal is to minimize the cost per result in the best possible way. So that it will cost you less for interaction.

Here we are going to discuss 8 different ways to improve CPR. Let’s begin.

• Select your targeted audience wisely.

To improve the CPR make sure you target the right Audience on Facebook or on other platforms. By considering their interests, location and behaviors.

Use the detailed targeting features to target correct audience:-

• On others ads they have clicked.
• They are engaged with which page.
• Age, gender and location.

• Try Different ads elements.

Use different elements like pictures, headlines, words and actions. Test the experiment which works best for the targeted audience. Over the period of time you will learn about audience likes. Furthermore, which will improve CPR.

• Make your website better.

Make sure your website loading speed is quick. Do maintain the context of the website . So that people get attracted and take some action. According to this action it will increase your rate on investment and less CPR.

• Advertise at the right times. 

Make sure to schedule or launch the ads when your audience is engaged on the platform. On the other side, check the past data to determine the times when the audience is most engaged. This will help you avoid overspending money when they are not engaged.

• Balance your budget.

When you are setting up the ads. Make sure you create a set of  ads which is going to help you know which type of ads is performing well at what budget. And pause those ads which are not performing and  increase the budget of other ads for better results.

Conclusion 

Improving CPR involves various strategies, such as wisely targeting the right audience, experimenting with different ad elements, ensuring a responsive website, scheduling ads when the audience is most active, and balancing the budget effectively. By implementing these practices, advertisers can reduce costs, maximize engagement, and enhance the overall performance of their advertising campaigns.