By Jim Webber, InfoWorld |Technology leaders weigh in on generative AIThe initial surge of excitement and apprehension surrounding ChatGPT is waning. The problem is, where does that leave the enterprise? Is this a passing trend that can safely be ignored or a powerful tool that needs to be embraced? And if the latter, what’s the most secure approach to its adoption?ChatGPT, a form of generative AI, represents just a single manifestation of the broader concept of large language models (LLMs). LLMs are an important technology that’s here to stay, but they’re not a plug-and-play solution for your business processes. Achieving benefits from them requires some work on your part.This is because, despite the immense potential of LLMs, they come with a range of challenges. These challenges include issues such as hallucinations, the high costs associated with training and scaling, the complexity of addressing and updating them, their inherent inconsistency, the difficulty of conducting audits and providing explanations, and the predominance of English language content.There are also other factors like the fact that LLMs are poor at reasoning and need careful prompting for correct answers. All of these issues can be minimized by supporting your new internal corpus-based LLM by a Knowledge Graph.A knowledge graph is an information-rich structure that provides a view of entities and how they interrelate. For example, Rishi Sunak holds the office of prime minister of the UK. Rishi Sunak and the UK are entities, and holding the office of prime minister is how they relate. We can express these identities and relationships as a network of assertable facts with a graph of what we know.Having built a knowledge graph, you not only can query it for patterns, such as “Who are the members of Rishi Sunak’s cabinet,” but you can also compute over the graph using graph algorithms and graph data science. With this additional tooling, you can ask sophisticated questions about the nature of the whole graph of many billions of elements, not just a subgraph. Now you can ask questions like “Who are the members of the Sunak government not in the cabinet who wield the most influence?”Expressing these relationships as a graph can uncover facts that were previously obscured and lead to valuable insights. You can even generate embeddings from this graph (encompassing both its data and its structure) that can be used in machine learning pipelines or as an integration point to LLMs.But a knowledge graph is only half the story. LLMs are the other half, and we need to understand how to make these work together. We see four patterns emerging:In the first pattern we use the natural language processing features of LLMs to process a huge corpus of text data (e.g. from the web or journals). We then ask the LLM (which is opaque) to produce a knowledge graph (which is transparent). The knowledge graph can be inspected, QA’d, and curated. Importantly for regulated industries like pharmaceuticals, the knowledge graph is explicit and deterministic about its answers in a way that LLMs are not.In the second pattern we do the opposite. Instead of training LLMs on a large general corpus, we train them exclusively on our existing knowledge graph. Now we can build chatbots that are very skilled with respect to our products and services and that answer without hallucination.In the third pattern we intercept messages going to and from the LLM and enrich them with data from our knowledge graph. For example, “Show me the latest five films with actors I like” cannot be answered by the LLM alone, but it can be enriched by exploring a movie knowledge graph for popular films and their actors that can then be used to enrich the prompt given to the LLM. Similarly, on the way back from the LLM, we can take embeddings and resolve them against the knowledge graph to provide deeper insight to the caller.The fourth pattern is about making better AIs with knowledge graphs. Here interesting research from Yejen Choi at the University of Washington shows the best way forward. In her team’s work, an LLM is enriched by a secondary, smaller AI called a “critic.” This AI looks for reasoning errors in the responses of the LLM, and in doing so creates a knowledge graph for downstream consumption by another training process that creates a “student” model. The student model is smaller and more accurate than the original LLM on many benchmarks because it never learns factual inaccuracies or inconsistent answers to questions.It’s important to remind ourselves of why we are doing this work with ChatGPT-like tools. Using generative AI can help knowledge workers and specialists to execute natural language queries they want answered without having to understand and interpret a query language or build multi-layered APIs. This has the potential to increase efficiency and allow employees to focus their time and energy on more pertinent tasks.Take Basecamp Research, a UK-based biotech firm that is mapping Earth’s biodiversity and trying to ethically support bringing new solutions from nature into the market. To do so it has built the planet’s largest natural biodiversity knowledge graph, BaseGraph, which has more than four billion relationships.The dataset is feeding a lot of other innovative projects. One is protein design, where the team is utilizing a large language model fronted by a ChatGPT-style model for enzyme sequence generation called ZymCtrl. Purpose-built for generative AI, Basecamp is now wrapping increasingly more LLMs around its entire knowledge graph. The firm is upgrading BaseGraph to a fully LLM-augmented knowledge graph in just the way I’ve been describing.Pioneering as Basecamp Research’s work is, it’s not alone in exploring the LLM-knowledge graph combination. A household-name global energy company is using knowledge graphs with ChatGPT in the cloud for its enterprise knowledge hub. The next step is to deliver generative AI-powered cognitive services to thousands of employees across its legal, engineering, and other departments.To take one more example, a global publisher is readying a generative AI tool trained on knowledge graphs that will make a huge wealth of complex academic content more findable, accessible, and explainable to research customers using pure natural language.What’s noteworthy about this latter project is that it aligns perfectly with our earlier discussion: translating hugely complex ideas into accessible, intuitive, real-world language, enabling interactions and collaborations. In doing so, it empowers us to tackle substantial challenges with precision, and in ways that people trust.It’s becoming increasingly clear that by training an LLM on a knowledge graph’s curated, high-quality, structured data, the gamut of challenges associated with ChatGPT will be addressed, and the prizes you are seeking from generative AI will be easier to realize. A June Gartner report, AI Design Patterns for Knowledge Graphs and Generative AI, underscores this notion, emphasizing that knowledge graphs offer an ideal partner to an LLM, where high levels of accuracy and correctness are a requirement.Seems like a marriage made in heaven to me. What about you?Jim Webber is chief scientist at graph database and analytics leader Neo4j and co-author of Graph Databases (1st and 2nd editions, O’Reilly), Graph Databases for Dummies (Wiley), and Building Knowledge Graphs (O’Reilly). —Generative AI Insights provides a venue for technology leaders—including vendors and other outside contributors—to explore and discuss the challenges and opportunities of generative artificial intelligence. The selection is wide-ranging, from technology deep dives to case studies to expert opinion, but also subjective, based on our judgment of which topics and treatments will best serve InfoWorld’s technically sophisticated audience. 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