The smartphone audience is so wide that it’s difficult to settle on just one best phone of 2023. Some of us want huge screens, fast processors, and tons of memory. Other people want the very best camera so they can share photos on social media. And then there are the folks who want the best budget phone and/or best small phone (they’re often the same thing), just something simple and cheap that will easily fit in a pocket.Your personal decision about what smartphone to buy starts, like many things, with picking a side: Android or iOS? The Google-backed Android operating system is the world’s most popular, with more than 70% market share around the globe, in large part because it’s cheap and used by lots of small companies in developing markets. But Android’s market share is trailing behind Apple in the U.S. and Canada, and iPhones recently scored more than 50% of the total US market for the first time ever.Jump to: New hardware lines have complicated the buying decision. In the Android world, Samsung gave up on its Galaxy Note line but doubled down on foldables with the Galaxy Z Flip 5 and Z Fold 5. Non-folding options like the Galaxy S23 Ultra are exciting, too. Oppo, which has a massive audience overseas but is working to attract more global attention, is coming for Android fans with attractive clamshell options like the Find N2 Flip. And Google’s Pixel 7, Pixel 7 Pro, and even its mid-range Pixel 7a feature some of the best smartphone cameras we’ve ever tested. They also pack Google’s second-generation Tensor chip, unlocking sophisticated AI-powered features like scrubbing people out of pictures. That chip is also in the Pixel 7a, offering budget users a great option.Meanwhile, on the iOS side, we’re patiently waiting for what’s on the horizon with the Iphone 15. Currently, Apple’s iPhone 14 Pro is one of the company’s best phones ever and even makes a strong case for ditching Android entirely. And the regular iPhone 14 impressed us with its photography skills compared to the Pixel 7.We’ve got recommendations for people on both sides of the iOS/Android divide, along with some picks for people looking for a more affordable fare.The iPhone 15 will launch this fall, but there’s no fourth-gen iPhone SE (it’s a bummer, too, because it was rumored the SE 4 would be Apple’s first foray into making its own mobile modems). We’re also waiting for the Google Pixel 8/8 Pro to debut, which typically follows the iPhone refresh.Although the Nothing Phone (1) didn’t make our “Best of” list last year—it made the list for the most gimmicky phone of the bunch—we do have the Nothing Phone (2) in line for review. The heavily-stylized Android smartphone is $600 and boasts a better camera than before. It’s also received positive feedback on social media from folks who have bought the device. The editorial staff of Gizmodo independently tests and reviews each product found in our Buyer’s Guides. If you purchase something using our affiliate links, G/O Media may earn a commission. Affiliate linking does not influence our editorial content.If you’ve already picked a side in the Android vs. iOS fight, you can’t go wrong with either the Google Pixel 7 Pro or Apple’s iPhone 14 Pro. Both devices get you the best Android and iOS have to offer and are the most recent releases from each camp.But if you want the very best, regardless of platform, there’s a clear choice: The Google Pixel 7 Pro ($899) is the one to get. It ships with the latest version of Android and the second-generation Google Tensor G2, which is the key to some of the Pro’s unique AI smarts. Apple users might not be willing to swap because of having to deal with Android, but when it comes to hardware, we like the Pixel.The iPhone 14 Pro ($999) pairs nicely with the new features on display in iOS 16—especially custom Lock Screens with the always-on display, which is only available on the Pro variant. The iPhone 14 Pro features Apple’s improved A16 Bionic chip, which outperformed every smartphone Gizmodo reviewed this year in synthetic benchmark tests. The Pro is also part of the iPhone 14 family, which is the first iPhone line to offer car crash detection and emergency SOS via satellite. If you’re the kind of person that treks out where service is minimal, the iPhone 14 Pro is worth considering for that feature alone.We said it above and we’ll say it again: The Google Pixel 7 Pro ($899) is the best. The Google Pixel exists as a specific flavor of Android, just the way Samsung’s rolled with it all this time. You’re not getting a stock version of the operating system anymore: you’re getting a version of Android made in Google’s image, complete with Material You stylings and exclusive feature drops. The idea is that if you choose this path, you have perks. Pixels now include robotic help with customer service via Direct My Call and AI magic for unblurring old photos. They also include the most up-to-date software updates directly from the steward of the operating system itself.There isn’t a better deal for Android users right now than the Google Pixel 7a. Not only does it boast the new look of the other Tensor-powered Pixels, but it uses the same chip as the excellent Pixel 7, too. That makes the Pixel 7a a steal: it has all the best parts of a Google flagship without the price tag. It’s stylish, offers unique features facilitated by the Tensor chip, and will receive timely software updates directly from Android headquarters—that’s not something third-party Android devices can flaunt.The Pixel 7a also has a surprisingly strong camera for its price point. It’s almost on par with last year’s Pixel 7 flagship series. You’ll notice the most difference between price points as you’re taking night shots, as the Pixel 7a doesn’t have the glass to capture quite as much light as its pricier counterparts. If you’re looking for a smaller Android phone, the Pixel 7a has a 6.1-inch screen in a category typically dominated by giant devices.Despite its attractive pricing, there are some drawbacks to the Pixel 7a. For one, the meager 128GB of storage will fill up fast if you shoot lots of videos. The phone’s display is also limited to a 90Hz refresh rate, which plenty smooth and is great for battery life, though isn’t quite top-of-the-stack. If the phone’s refresh rate is a concern, the Samsung Galaxy A54 is also in this price range and features a punched-up display with a 120Hz refresh rate.The Apple iPhone SE is the cheapest way to get a brand-new iPhone. Like the Pixel 7a and its flagship counterpart, it offers everything you could want from an iPhone, so long as you don’t mind its tiny 4.7-inch screen. You could get an iPhone from the last few generations instead for around the same price, but you’d be getting an older processor and less runway on software updates. The iPhone SE has the upside of running Apple’s A15 Bionic chip, which makes it nice and speedy, just like its bigger siblings. And while it doesn’t have Face ID, it does have Touch ID for added biometric security, plus a battery pack that can handle a full day of active use.The Galaxy S23 Ultra is better than its predecessor. It has a 200-MP primary camera with the same 100x digital zoom as the Galaxy S22 Ultra for shooting planes, trains (from far away), and birds. There are two 10-MP lenses on the back, too, that can manage up to 10x optical zoom and 3x optical zoom, respectively. Samsung has also improved its astrophotography capabilities; this is the phone you’ll want to get if shooting the constellations is a priority.The Galaxy S23 Ultra is also more comfortable to hold. Samsung made the sides more rectangular than curved, and it’s better for gripping long term—especially if you’re going to use that stowaway S Pen, which you can use to write, draw, crop images off the screen, or as a remote for taking selfies. The Galaxy S23 Ultra also has the best battery life of any Android device we’ve tested thus far. While this isn’t a phone for everyone, this is an everything-you-need-whenever smartphone, which makes its $1,200 start price point a little more palatable at the end of the day.For devoted iOS users, the big-ass iPhone 14 Pro Max is the way to go if you can afford it. The iPhone 14 Pro Max is the same phone on the inside as the smaller-sized iPhone 14 Pro. It features the same A16 Bionic chip, triple array camera system, and integrated car crash detection and emergency SOS capabilities. But where it stands out is in its eye-catching Deep Purple color—though its other color variants are stunning, too. The 6.7-inch Super Retina XDR OLED display is another excellent way to showcase your creations with iOS 16’s customizable Lock screens. And the iPhone 14 Pro Max has a whopping 24 hours of battery life.For Android users, give the smaller Samsung Galaxy S23 a try. This 6.1-inch device is what the doctor ordered if you’re over the giant screens taking up precious pocket space. The Galaxy S23 has improved nighttime photography over its predecessors—enough to compete toe-to-toe with Google’s algorithms. And although the display is smaller than the norm, it is Samsung’s signature Super AMOLED with a whopping 120Hz refresh rate, so using it will feel smoother than what you’d experience with the 90Hz Google Pixel 7. The only caveat is that the small Galaxy S23 doesn’t support UWB, which you might want to get the most out of what you pay your carrier each month.If you are still looking for a small, pocketable phone and are committed to the Apple way of life, the 6.1-inch iPhone 14 is also worth consideration. Apple bundled this device with the iPhone 13 Pro’s A15 Bionic processor with a bit of extra oomph. It has one less camera than the Samsung Galaxy S23, but the additional telephoto on that device only partially pays off. The iPhone 14 also has Apple’s satellite connectivity for emergencies. And it comes in a spectrum of colors, including yellow.If you’re going to buy a foldable, commit to the latest. The Galaxy Z Fold 5 is the cream of the crop for folding smartphones. It features the best camera system of any Samsung foldable, longer battery life than the similarly-priced Google Pixel Fold, and software that’s more tuned to folding screens than stock Android. Samsung also dialed back the crease on this fifth-generation folding book-style phone. The Galaxy Z Fold 5 shuts tight with no more gap in the middle. The specs of the Z Fold 5 remain mostly unchanged from its predecessor. The front cover screen is 6.2 inches and unfolds into a 7.6-inch tablet. All screens use Samsung’s Dynamic AMOLED and have 120Hz refresh rates. There’s a Snapdragon 8 Gen 2 with Samsung flavoring powering up the inside, 12GB of RAM, up to 1TB of storage, and IPX8 water resistance. If you can afford it or have enough trade-ins to bring down the price, the Z Fold 5 is also an ounce lighter than last year’s Z Fold 4. This list is updated regularly with new recommendations and product forecasts.