LOS ANGELES, CALIFORNIA - JULY 09: (L-R) Margot Robbie and Ryan Gosling attend the World Premiere of ... [+] "Barbie" at Shrine Auditorium and Expo Hall on July 09, 2023 in Los Angeles, California. (Photo by Rodin Eckenroth/WireImage)Think Pink!Unless you’ve been sequestered in a pink dreamhouse under a candy-cotton-colored sky, you’ve heard about Barbie, the blockbuster movie starring Margot Robbie as Stereotypical Barbie and Ryan Gosling as her BFF, Ken.I confess that I wasn't impressed when interest in Barbie began to take off. “How dumb,” I thought, wondering who the producers targeted. Surely not someone from my generation; I’m a Gen Xer who grew up in the 1970s when Barbie was still a teenager.But I couldn’t imagine Mattel and Warner Bros were targeting children unless the goal was to revitalize revenue by encouraging a new generation of kids to want to play with Barbie dolls.As the release date approached and my newsfeeds overflowed with Barbie-related articles—many about Barbie and brand collaborations—I scratched my head.The Balmain x Barbie collection is displayed at Neiman Marcus in Beverly Hills, Calif., on ... [+] Wednesday, July 19, 2023. The store launched its exclusive Barbie collaboration with Balmain last year and sold out of many items in the first few days. Based on the success of last year’s collaboration and the current Barbiecore cultural phenomenon, it has reissued the collection on Monday. (AP Photo/Richard Vogel)Exploring these and many other collaborations made me realize that I, too, could glom on to the Barbie craze by writing about it.There’s a name for “glomming on” to a hot news story—newsjacking, which Robert Rose, head of the Content Marketing Institute, says is about infusing yourself and your brand into news-related content.“To make newsjacking work,” he says, “you must bring your unique angle or point of view in a way that makes people want to explore that angle.”That’s what I’m doing with this article. I’m newsjacking Barbie by sharing five ways your brand can do the same.NEW YORK, NY - FEBRUARY 10: A dentist Barbie doll is displayed 10 February in New York during the ... [+] first day of the International Toy Center annual fair. Some 40,000 buyers, sellers and analysts are gathering to view the latest toys. (Photo credit should read JON LEVY/AFP via Getty Images)When the movie opens, we’re reminded that there are many Barbies and Kens. Wikipedia references more than 200 Barbies and more than 40 Kens.For instance, there’s spy Barbie, dentist Barbie, and news anchor Barbie. There’s also sailor Ken, dentist Ken, and firefighter Ken.To envision your ideal customer as a Barbie or Ken, scan the lists of careers and see which Barbie or Ken might match your ideal customer.I could serve businessman Ken, coach Ken, and doctor Ken, especially if they want to publish thought-leadership content. I could also work with interior designer Barbie, artist Barbie, and business executive Barbie.Then, after you identify your Barbies and Kens, create blog posts or social media content that illustrate how you could serve them should you become part of their worlds.Broadcast your favorite Barbie message to your audience in different ways. When I saw the movie, I picked up on many sticky sayings that made me smile, frown, or whip out my pen. Here are a few from my notebook (if you haven’t yet seen the movie, some of these lines might not make sense):And then there’s my favorite line: Even if you can’t make it perfect, you can make it better.That line is an excellent fit for my editing business because I help people make their content—if not perfect—better.To piggyback on Barbie this way, identify your favorite lines from the movie and create social media quote graphics to share how the lines relate to you and your prospects and customers.Create Barbie-themed products, services, and experiences to make the most of the Barbie craze.At first blush, this idea might sound best for B2C companies, but B2B brands can take advantage, too. For instance:The key is to imbue iconic Barbie elements—like her signature color, fashion, and empowering personality—into the context of your business and customers. Doing so will attract Barbie fans—many of whom might be your ideal customers.Run a Barbie-themed contest, for instance, a Pink Carpet Makeover contest—have employees submit ... [+] photos of their office spaces decorated in Barbie style to win a pink office makeover.Contests are effective marketing tactics for B2B companies looking to generate leads, increase brand awareness, and drive social engagement.Here are a few Barbie contest ideas to get you started:The key here is to tie the Barbie brand to your company’s values, services, and customers in a fun, engaging way.CORTE MADERA, CALIFORNIA - JULY 25: Customers look at a display of Barbie merchandise at a Macy's ... [+] store on July 25, 2023 in Corte Madera, California. Retailers around the world are seeing a surge in sales of Barbie-influenced fashion and accessories as the new movie sets box office records. The Barbie movie brought in $155 million in the first three days of domestic ticket sales. (Photo by Justin Sullivan/Getty Images)People love Barbie. There’s no better way to tap into the movie’s cultural significance while attracting attention and providing real value than to publish Barbie-themed content—like this article. For instance:I didn’t like the idea of the Barbie movie before I saw it. But I now understand why the movie has brought in almost $800 million worldwide in just two weeks since opening.See for yourself, if you haven’t already, and then decide for your brand. As for me, I decided Barbie is a rocket ship worth pinning at least one flag on.