US retailers have recently implemented significant discounts on the Nvidia Geforce Rtx 4060 Ti 16 GB graphics card. For instance, Newegg has reduced the price of two models, the MSI Ventus 2X GeForce RTX 4060 Ti 16 GB Black OC and the Asus Dual GeForce RTX 4060 Ti 16 GB Advanced Edition, to $449.99. This price reduction comes as a surprise considering the initial lackluster reviews the card received upon its release.

The RTX 4060 Ti, which features double the memory of its predecessor, garnered poor review scores due to limited benefits related to the increased memory, its 128-bit bus, and overall subpar performance for its $499 price tag. However, many of Nvidia’s RTX 40 series launches have been criticized for their high prices, with prices typically decreasing a few months later due to market forces and consumer demand.

The current price cut of $50, just 45 days after the card’s release, is particularly significant. Initially, some models were priced as high as $569.99. While an additional $100 for a 16 GB version of the RTX 4060 Ti may have been difficult to justify, the reduced $50 premium may attract more buyers with slightly more flexible budgets.

This significant price reduction of the RTX 4060 Ti may be influenced by the upcoming release of AMD’s RX 7800 XT and RX 7700 XT graphics cards, which are positioned as compelling alternatives to Nvidia’s offering. AMD has priced the RX 7700 XT at $449 MSRP, coincidentally aligning with the current price of the RTX 4060 Ti. The competition between these two manufacturers highlights the importance of consumer choice and competitive pricing in the market.

Sources:
– [Newegg](https://www.newegg.com/)
– [Image credit: MSI, Newegg](https://www.newegg.com/msi-geforce-rtx-4060-ti-rtx-4060-ti-ventus-2x-oc-pci-express-4-0-x16/p/N82E16814137602)
– [Image credit: Asus, Newegg](https://www.newegg.com/asus-geforce-rtx-4060-ti-dual-rtx4060ti-16g-geforce-rtx-4060-ti-16gb/p/N82E16814126564)

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