The Premier League made a comeback last weekend after a two-month break, and fans were in for a nostalgic treat. The latest set of scores was read out by James Alexander Gordon, thanks to the power of Artificial Intelligence. Classified Football Results, a popular source for football updates, posted a round-up of the Premier League results accompanied by Gordon’s iconic voice.

Gordon, a former BBC presenter, was a beloved figure among British football fans for almost 40 years. This AI revival brought back memories for many supporters who fondly recalled watching him on Final Score with their grandparents in the late 80s and early 90s.

While some fans were delighted with the AI rendition and expressed their appreciation for the nostalgia it evoked, others were not convinced by the computer-generated impersonation, claiming it wasn’t quite right. The recreation of Gordon’s voice was done with the permission of his family, as confirmed by The Classified Football Results.

This AI mimicry comes at a time when the landscape of football broadcasting in the UK is experiencing significant changes, with well-known figures like Jeff Stelling, Graeme Souness, and Ally McCoist either moving on or reducing their media commitments.

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