The Cossio Sisters have been utilizing the knowledge gained from the Digital Ready program to optimize their marketing strategies. They have been testing various channels such as Facebook ads and direct mail, and adjusting their marketing budget based on the results. Despite having limited funds, Ana acknowledges that even small details can give them an advantage over their competition.

Additionally, the sisters have learned how to thoroughly evaluate their distribution vendors, resulting in both cost and time savings for their business. Their recent success can be attributed to an influencer ad campaign that they launched with NFL draftees, a concept they picked up through the Digital Ready program. The campaign garnered significantly more likes compared to previous social media posts, contributing to a boost in sales.

Out of all the lessons learned, the sisters highlight the search engine optimization (SEO) course as the most valuable. This course encouraged them to optimize their website and create a blog to take advantage of targeted content and keyword searches. The implementation of SEO techniques led to a noteworthy 10% increase in purchases originating from organic search results.

With additional funding provided by Digital Ready, the Cossio sisters have hired an SEO expert to further enhance their online presence. As a family with a strong entrepreneurial legacy, they continue to adapt and thrive in the digital landscape.

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