Public AI, a UK-based company, has launched its generative AI-powered ad Creation platform in Australia. This platform provides tools for marketers to reimagine advertisements from concept to production, improving the efficiency, personalization, and effectiveness of programmatic display campaigns.

The platform allows advertisers to build display ads using a ChatGPT-style prompt. This enables them to explore new brand territories and strategies, with proprietary algorithms optimizing ads for visuals, copy, size, and product mix. The platform then matches the best-performing ad variations to each impression’s unique signature.

Additionally, Public AI has deployed autonomously conducted brand lift studies to expand its database and prediction models. This aims to enhance effectiveness and reach wider audiences by spotting new and effective angles that brands may not have considered otherwise.

The platform features extensive data and analytics, enabling media buyers to accurately predict performance across various digital formats. Creative and context are emphasized as key differentiators in an industry inundated with data and personalization.

Public AI is currently operating under an invite-only model, partnering with select brands, agencies, and media owners. The company aims to address the demand for personalization, message quality, and quantity in Australia’s publishing, advertising, and marketing industries.

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