Hisense has announced the release of its latest televisions that will be available in New Zealand this year. The Chinese brand aims to compete with other popular brands like TCL, Samsung, LG, Panasonic, and Sony in the market. Hisense is introducing three new ULED models in sizes ranging from 43 to 100 inches.

The ULED technology, which stands for “Ultra LED,” is Hisense’s own marketing term similar to Samsung’s “QLED.” The company claims that these TVs provide the ultimate screen experience for sports, nature, documentaries, movies, and gaming.

In New Zealand, the A7K range starts at $1099 for the 43-Inch Model, the U7K range starts at $2299 for the 55-inch model, and the U8K range starts at $3499 for the 75-inch model. All models support up to 4K resolution and incorporate Mini LED technology.

The A7K and U7K models are currently available from retailers like JB Hi-Fi and Harvey Norman, while the U8K model will be released before the end of August.

Christopher Mayer, Hisense ANZ’s retail training manager, emphasizes their “attainable premium” strategy, offering high-quality televisions at a reasonable price point. Hisense aims to provide an option for consumers who want impressive features without the exorbitant price tag.

The U8K model features Mini LED Pro backlight technology, offering up to 1300 nits of peak brightness and support for up to 144Hz for PC gamers. Hisense TVs run on the company’s own VIDAA operating system, known for being the first in the world to be TÜV Rheinland-certified.

Privacy is also a priority for Hisense, ensuring customer data is handled responsibly. The company asserts that they do not sell or store unnecessary data and are fully GDPR compliant.

Overall, the new range of Hisense televisions provides New Zealand consumers with more options in the market, combining quality features and affordability.

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