The Earth Observation (EO) industry is expected to grow significantly in the next decade, driven not only by traditional consumers like GIS experts but also by industries far removed from legacy GIS. With advancements in AI and computer vision tools, as well as the power of Satellite Imagery, EO has become a valuable intelligence tool.
Satellite Imagery has the potential to provide transparency in areas such as climate change, peace and security, and other critical aspects of life on Earth. Businesses can harness the power of satellite imagery by utilizing multi-modal, high-resolution sensors that capture data from every square inch of the Earth multiple times a day. This data, available to anyone with a credit card and a web browser, can be used for various purposes.
For example, hyperspectral imagery (HSI) can be used to monitor carbon emitters in the oil and gas industry, while synthetic aperture radar (SAR) and middle-wave infrared (MWIR) can be used to observe military forces gathering in border areas. The applications are powerful, but the challenge lies in who will pay for it.
One potential area where satellite imagery can be valuable is the commercial intelligence sector. For instance, in the agricultural sector, satellite imagery can be used by feedlot operators to monitor fence integrity, cattle count, and the movement of suppliers and employees. It can also benefit commodity owners, input providers, lenders, insurers, public regulators, environmental NGOs, competitors, and commodity traders.
The transparency provided by EO-derived satellite imagery can have a significant financial impact on various stakeholders throughout the value chain. By utilizing this technology, industries can gain valuable insights, improve decision-making, and reduce risk. Additionally, the decreasing cost of obtaining this information advantage will make it feasible for mid-sized companies to own and operate their own satellites or high-altitude platform systems (HAPS), further collapsing traditional value chains and creating more economic value.
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