After nearly two and a half years as CEO, friend win leaving Onlyfans. Chief Strategy and Operations Officer Keily Blair will take over as CEO.

“Spending almost 3 years on OnlyFans while resonating with the entire cultural ethos has been beyond rewarding,” Gan wrote on Twitter. thread.

OnlyFans is perhaps the best-known creator platform that supports adult content, and according to Gan, the company paid $10 billion to the creators while she was CEO; PitchBook too My dear that OnlyFans would rake in $2.5 billion in revenue in 2022 (the company keeps 20% of payments to creators).

Despite the resounding success of OnlyFans, being CEO of the platform is a particularly difficult job. like changing credit card company policies and world legislation make it increasingly difficult for online sex workers to make a living, OnlyFans must deal with these same obstacles. Shortly before Gan took over as CEO, OnlyFans infamously announced that prohibition sexually explicit content, causing a stir in its community of creators. Although this decision was ultimately investedits creators will not soon forget that moment of crisis, when they seemed doomed to one more time suffer the financial consequences of being deplatformed.

When asked on TechCrunch Disrupt whether or not adult creators can expect to still be on OnlyFans in five years, Gan said yes. However, both Gan and Blair dodged questions about how much of OnlyFans’ revenue comes from adult creators, as the company has continuously pushed its safe job offers like OFTV.

While announcing his departure from OnlyFans, Gan has also revealed his next adventure. she has founded Hoxton Projects, a marketing company that “reimagines the agency paradigm” to support the business growth of the founders. Despite her tenure as CEO, Gan’s background is in marketing; She was previously the marketing director for OnlyFans and, prior to that, she led communication efforts at Cannabis Cafe, Red Bull, Quest Nutrition, and other companies.

Blair, the new CEO, came to OnlyFans after a career in data privacy law, a skill set that comes in handy at a company that can’t succeed without making users feel secure that their data is secure. insurance. Matt Reeder, the company’s deputy general counsel, will replace Blair as CSOO, and Sue Beeby will become OnlyFans’ director of communications.