And it probably won’t eliminate truly creative jobs.

in the afternoon In the 1950s and early 1960s, a group of Artists and writers stayed in a dilapidated hotel in Paris that came to be known as the The Beat Hotel. Their proximity to each other produced some incredibly Creative artistic cross-pollination. The Beat generation creatives who lived there experimented with drugs, sex and creativity, setting the stage for the countercultural revolution that followed.

An artist who lived in the hotel was Brion Gisinwho came up with it an idea called cuts, where he cut up books or periodicals with a precision utility knife and pasted the clippings onto a sheet of paper, producing something entirely different. The people whose work he cut up and reused sometimes resented this reuse of their carefully crafted words, according to author Barry Miles in his 2000 book, “The Beat Hotel.”

You can see a similar dynamic at play today with the repurposing of artwork and words through the use of generative AI. Similarly, it has created a tension between artists and a new generation of creators, just as Gysin’s work did at the dawn of the 1960s counterculture.

time is on your side

Scott Belsky, Adobe’s chief strategy officer, came to the company when it bought his startup Behance in 2012 for $150 million. In 2019, the company presented Moodboards, a place where artists could collect artistic inspirations for what they would ultimately create. The idea was to give artists a starting point to think about their ideas.