With the rapid development of technology and the internet, online Marketing techniques have undergone a significant revolution. Most businesses in the world or Indonesia make online marketing a crucial and main strategy.

For this reason, marketers always need to understand, update, develop and adjust online marketing techniques so that they remain relevant to their business and have unique value compared to competitors.

Growing business with Online Marketing

“Internet marketing grows from the reality that most profit-driven organizations, consumers, or Indonesian people are very dependent on the internet. Because of this dependency and the existence of a certain value that you want to place on an online presence, businesses need to carry out structured and strategic internet marketing,” said Fariz GTJ, CEO of SendinAja.

In principle, there are two main benefits of internet marketing for business growth, namely:

Attract New Customers. Marketing on the internet can bring in new customers for a business. These new customers come from people exposed to marketing content.
Internet Marketing to Build Brand Loyalty. Online marketing can also help businesses control the perception of a brand for a long time. Thus making customers remain loyal to a brand in the long term.

Departing from these 2 principles of benefit, SendinAja, as a business that relies on internet marketing, feels the need to share insights and strategies on how to form an ideal online marketing.

Business Growing Strategies for Tulungagung Internet Marketers

To deepen internet marketing insights as a strategy to grow a business, SendinAja held business training as well as breaking the fast together for Tulungagung internet marketers at the Tulungagung Meet & Share event on April 15, 2023.

The Tulungagung Meet & Share event presented Arief Ardinugroho, or who is usually called Mas Auf, Co-founder & CMO of SendinAja, as the speaker.

Mas Auf emphasized that marketing on the internet is not the only strategy for creating business growth. But, ignoring or not maximizing internet marketing is a vital mistake to avoid.

For this reason, an internet marketer must continuously understand, update, develop, and adjust the online marketing techniques that are carried out so that they remain relevant to their business and have unique value compared to competitors.

Mas Auf hopes that this business coaching can support internet marketers to target new audiences and maintain loyal consumers. So that it can help a business grow and develop.

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