Keeping in view the digital trend around the world, a company Data AI has published a report which states that the popularity of social media app in 2022 will also increase exponentially in public time spent on it.
According to the report, apart from the previous Facebook, Twitter, Instagram and other platforms, the new app also made its place, whose users were 53 lacs in 2022 and have now reached one crore. While they have a majority of American users and Meta's apps have been successful.
According to the report, there has been an extraordinary increase in the revenue of TikTok app which is the highest. Live streaming and live shopping streams are especially popular this year. Then Tik Tok introduced the facility of buying and selling currency within the app which was much appreciated.
This year, US consumers overtook China and Japan to spend the most time on Social Media Apps. The use of social media apps has tripled globally. A 17% increase in time spent on social media apps has also been noted in the year 2022