Struggling with your PPC campaign? Are you not getting the desired results? Well, then it is time to take a hard look at your campaign and also take pay-per-click training from a well-known institute if you want to stop making these mistakes. PPC mistakes happen in multiple sizes and shapes. Some might not cost you much, while others can drain the ad spend you have created. PPC means you have to pay to play; letting even the smallest mistakes pile up can lead to problems.

Digital marketing courses in Jaipur can train you well in PPC. And help you implement these, ensuring you can stop making mistakes.

So, whether you have in-house marketers or work with a PPC agency, if they keep making these mistakes or are not solving them, you have to change the agency or managers.

Let’s learn about PPC and what mistakes are draining your ad spend.

What is PPC?

PPC, or pay-per-click, is a form of online marketing in which advertisers pay every time a user clicks on one of the advertisements. Advertising using search engines is a common form of PPC advertising, like Google ads. Here, marketers bid on Keywords, and the advertisements appear at the top of the SERPs when users search for those keywords. PPC advertising is also done through social media platforms like Instagram and Facebook.

Mistake 1: Not using exact match keywords

Not using exact match keywords is one of the biggest mistakes you, as a manager, will ever make. In your PPC campaign, ensure you are using exact-match keywords. Doing this ensures your advertisement is shown to the most relevant and targeted audience. Digital marketing courses in Jaipur explain the importance of targeting the right audience. If you are not, you are wasting your ad budget. Without using exact match keywords, you will not be targeting the users looking for your product, leading to a waste of resources.

Mistake 2: Low impressions

A common PPC advertising mistake that can be unintentional is an ad or ad group not being measured or seen by impression share—a metric. To run a successful PPC campaign, you will need at least one ad group with one ad targeting one keyword. The impression number or share tells the total number of times the ad has been seen vs. the percent of times the targeted audience could have seen it. The reasons for low impressions are multiple, like low budget, low ad rank, and more. To increase the impression, try these things:

• Increasing budget
• Adjusting the bids
• Revisiting keyword match types

Mistake 3: Using a landing page that isn’t optimized

All Digital Marketing Courses in Jaipur emphasize optimizing each page on the website. Optimizing a web page helps with PPC advertising too, because using the ad to market a service or product leads people to a targeted web page, which helps make sales. The PPC should lead the audience directly to the service or product. If that happens, your PPC will have a high ROI.

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Mistake 4: Using too many keywords

Keywords are essential; every digital aspirant learns this at a digital marketing training institute in Jaipur. But they forget that they also learned that keyword stuffing is bad. Yet, a common PPC mistake is adding all relevant keywords to their campaign. Why? Because a PPC campaign requires building ads and ad groups, It is essential to meet multiple people at various stages of their buying journey. Some are just researching, others are browsing, while others are actively looking for a brand. When you do keyword stuffing, this segmentation is destroyed, and every target audience is driven to your ad, making it irrelevant.

• The solution is to stick to 15-20 keywords per ad group. Also, add negative keywords. It prevents the ad from going in front of users when making a specific search related to the brand’s areas of interest.
• Another solution is to use an exact match. Exact match means matching the keyword word for word without changing the sequence. The exact match shows the PPC ad for search queries with additional words without altering the search intent.

Mistake 5: Avoiding a Quality Score

Quality scores imply the numerical representation of the brand to Google. If the quality score is high, Google and other search engines will charge your business less when users click on the ads. Thus, the quality score is essential to the business’s growth. Pay-per-click training helps you find a quality score and improve it using strategies like:

• Using long-tail keywords to target the audience.
• Offering quality information on specific pages
• Adding a CTA to the end of the web page will encourage visitors to convert into your consumers.

Conclusion

PPC mistakes can cost your business if you let them pile up. Pay-per-click training can help advertisers avoid making these mistakes. Knowing about them and solving them immediately can help you not waste your ad spend. It will ensure your ad spend is used wisely and gets results. A digital marketing training institute in Jaipur will help you learn more about PPC and how to implement it wisely, especially for beginners in the field.