Are you ready for the biggest shopping extravaganza of the year? With Black Friday just around the corner, Amazon sellers are gearing up for a sales bonanza like never before. However, if your Amazon store isn't fully prepared for this upcoming November holiday sale, you may miss a substantial revenue stream.
Now you might be thinking, how can you ensure your products stand out and boost sales in 2023's Amazon Black Friday? Keep reading this guide because we've conducted thorough Black Friday 2023 research to provide you with the most impactful tips to help you make substantial revenue on Amazon. Don't miss out on this opportunity – your Amazon Black Friday success story starts here!
When is Black Friday 2023?
Amazon Black Friday falls on the day after Thanksgiving; this year, the major holiday shopping extravaganza is set for November 24, 2023. Moreover, the Cyber Monday follows closely, occurring on November 27, 2023.
Online and brick-and-mortar retailers typically kick off their Amazon Black Friday deals about a week before these significant shopping days. Shoppers eagerly anticipate substantial discounts on Amazon Prime Black Friday deals.
Do you want to boost sales on Amazon? Read our guide on why you need a full-service Amazon agency for your business.
Why Amazon Sellers Need Black Friday Selling Tips?
To prepare you for one of the most significant events on the Amazon seller calendar, we've highlighted a few compelling reasons why you require comprehensive Black Friday selling tips.
- It's a Pivotal Season for Sellers Every Year
Approximately half of all Amazon sellers consider Black Friday crucial for boosting their bottom lines. According to Statista, 64% of sellers acknowledge December as a pivotal month for sales.
- Critical Shipping Deadlines Approach Swiftly
Forward-thinking Amazon sellers like yourselves have already taken proactive measures, shipping in new inventory well before the holiday season. As we approach early September 2023, there's still some time on your side, but time can slip away quickly.
If you face challenges getting your inventory to FBA on time, you have an alternative option. You can create an FBM offer on your listings and manage order fulfillment independently or through a third-party fulfillment center.
Do you want to sell products without having enough inventory? Read our guide on How to Sell on Amazon Without Inventory.
- Customers Flock to Amazon in Search of Bargains
Consumers actively seek deals on the products they adore in the face of rising inflation and economic uncertainties. According to Statista, 53% of consumers are swayed to make a purchase when presented with a compelling deal, and 63% of consumers diligently research to discover discounts on desired products.
The key to a successful Amazon Black Friday 2023 is being adequately stocked and offering enticing discounts or deals that engage audiences.
12 Effective Amazon Black Friday Tips for Sellers
1. Assess Restock Limits
Begin by understanding your FBA capacity limits for various storage types, such as standard-size, oversize, and apparel storage. This crucial step dictates the volume of inventory you can dispatch to Amazon's fulfillment centers.
You can find your FBA capacity limits by navigating to Inventory > FBA Dashboard within Seller Central. If subject to these limits, promptly contacting third-party logistics companies (3PLs) is wise.
2. Secure Seasonal Inventory
Build early partnerships with suppliers to ensure ample lead time between production and delivery dates. This strategic move allows you to account for any unforeseen hiccups. Aim to complete this process 7-9 weeks before each anticipated sales event. For Black Friday, Amazon suggests having your FBA inventory in place by October 26.
3. Enhance Your Product Listings
Elevate the quality of your product listings by focusing on two vital aspects: keyword/text optimization and visual/photo enhancement.
Keyword Optimization: Incorporate relevant, high-traffic keywords into your listing to boost your product's visibility in organic searches. Consider the search terms a customer might use to find your product.
Do you want to know how to add negative keywords to optimize listing? Read our guide on Amazon negative keywords.
Photo Enhancement: Compelling product photography is pivotal to a robust Amazon listing. Your images serve as the initial attraction and retention point for potential buyers. Optimize product images and infographics to convey essential product information effectively.
According to Statista, over 50% of Amazon shoppers use the mobile app prioritize mobile-friendly imagery, including comparison graphs, sizing charts, and ingredient lists. Additionally, leverage Amazon's allowance for video content in your listings by creating a concise 30-60-second video.
Conduct fresh keyword research and incorporate successful PPC campaign keywords into your listings. Ensure product information is comprehensive and clear, minimizing the chances of a customer leaving your listing.
4. Optimize Your PPC Campaigns
Ensure your Amazon advertising campaigns are geared towards conversions while avoiding overspending on low-performing keywords. Prune keywords exceeding your ACoS threshold or failing to convert into sales.
Keep your ads running consistently before, during, and after Black Friday to capitalize on the increased customer traffic during these periods.
5. Strategize Your Promotions
Success during Black Friday depends on offering enticing discounts or deals to boost conversions. Amazon provides various deal types to choose from. Plan these deals well to secure your spot, as costs can be higher during these competitive periods. Lightning Deals and coupons are effective options to consider.
6. Monitor Sales and Performance
Continuously assess your product performance and adjust your listing or PPC campaigns accordingly. Plan replenishments or explore alternative warehousing solutions if inventory sells faster than anticipated.
In cases of slower sales, consider raising bids for specific keywords and experiment with different promotional strategies. Regularly monitor your account health and promptly address any arising issues to maintain uninterrupted Amazon listings. Your proactive approach is crucial to maximizing your Amazon success.
7. Accurate Revenue Projections
When projecting your sales, account for the impact of your Amazon Prime Black Friday deals promotional prices. Failing to factor in these discounted prices can lead to overestimated revenue figures, which could affect your overall financial planning. Accurate projections are essential for making informed decisions and managing your finances effectively.
8. Product Research
Focus on trending products that will likely perform well to make the most of the holiday season. This isn't the time to experiment with new product listings. Instead, carefully select products that align with your target audience's preferences and purchasing behavior.
9. The "Free-Shipping" Strategy
Offering free shipping can significantly enhance your appeal to customers. Shoppers often expect lower prices and free shipping when seeking great deals. Moreover, including shipping costs in the product price risks discouraging potential buyers, as unexpected additional charges can negatively influence impulsive decisions.
To boost sales and attract price-conscious customers, consider popular products that allow you to offer competitive prices and fast shipping times.
10. Win the Buy Box
Securing the Amazon Buy Box is a coveted achievement for any seller, as it can significantly boost sales. Amazon's algorithm considers several factors when deciding which seller wins the Buy Box. These factors include being a featured merchant, product availability, competitive pricing, reliable shipping options, and your overall performance as a seller.
11. Feedback and Reviews
Customer feedback and reviews are crucial in building trust with potential buyers. Nearly 90% of Amazon shoppers place a high level of trust in verified reviews. However, the challenge is that only about 10% of buyers leave feedback after purchasing.
Do you want to boost reviews on your products? Read our guide on the Amazon Vine Program and how to use it.
12. Utilize Past Sales Data
Explore historical data from your Amazon Black Friday sales over the past 1-2 years, and harness this valuable information to make astute and strategic decisions for this year's sales. To make strategic decisions, it is crucial to identify the most relevant data sets. This involves:
- Scrutinize your sales data from the preceding months, especially since the onset of the pandemic, and extending back over the last couple of years.
- Identify the top-performing best products within your portfolio and your specific niche.
- Explore your competitors' data, where metrics such as keyword positions, rankings, search volume, and CPC rates hold significant insights.
Which Products Qualify for Black Friday Deals on Amazon?
To ensure your products are eligible for Amazon Black Friday, they must meet specific criteria. Here's a breakdown of the eligibility requirements:
- Seller Rating: Professional sellers are eligible for these deals, provided they maintain a minimum rating of 3.5 stars.
- Product Rating: Products must have a minimum rating of 3.5 stars or no rating.
- Product Variations: Items with multiple variations are eligible for these promotions.
- Prime Shipping: Products must be eligible for Prime shipping in all regions to qualify for Black Friday.
- Content Restrictions: Restricted or offensive items are not eligible for these promotions. Sellers must adhere to Amazon's content guidelines.
- Condition: Only products in new condition are eligible for these deals.
- Policy Compliance: Sellers must ensure that their products adhere to Amazon's policies concerning product reviews, pricing, and deals.
Conclusion
With these 15 Black Friday Amazon Seller Tips for 2023, you've gained enough knowledge and strategies to conquer the world's biggest shopping event. Remember, Amazon Black Friday isn't just about discounts; it's about smart selling. By optimizing your listings, leveraging advertising, and providing exceptional customer service, you can ensure that this Black Friday will be a resounding success for your Amazon business. So, implement these tips, stay agile, and adapt to the ever-changing e-commerce landscape.
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Frequently Asked Questions
What Sells The Most During Black Friday?
Electronics, such as TVs, laptops, and smartphones, sell the most during Black Friday. Additionally, shoppers' clothing, toys, and kitchen appliances are popular choices.
What Time Is Best For The Amazon Black Friday Sale?
Amazon Black Friday sales typically start in the morning. Online sales often begin at midnight. The best time to shop may vary, but early morning or late at night can help you avoid crowds.
How Long Is Amazon's Black Friday Sale?
Amazon's Black Friday sale usually lasts for 48 hours or 2 days.
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