Introduction

If you’re new to internetmarketing or businessin general, I figured it would be a good idea to go over some basic concepts that will help you to understand the big picture of internet marketing.

Mostpeople coming into this industry approaching Internetmarketing ultimately the wrong way and don’t have the right idea of how these core businessconcepts are. This lack of knowledge will only lead to more failures and frustration.

I remember beforeI first started, I thoughtmarketing was all about advertising and selling, which in my mind meant pitching and “pushing” someoneto buy something they may or may not need. A lot of people have that idea, but it’s the wrong mindset.Let me explain this.

Let’s start by talkingabout the “lifeblood” of all businesses and the economy – money.This word can evoke negativeemotions in a lot of people, but it’s a lack of understanding and our upbringing that created this mindset.

Money is simply energy and the measure of the value that you create, which is determined  by what the market currentlyviews as valuable. It’s simply just a physical  andmeasurable  way to show how much we or someone  else values something.

Important:  Money is neither good nor bad; it just magnifies  more of who we already are. 

What Is Value?

Thiscan be subjective,  but usually,  it’s a solution  to a problem,  answerto a question, or somethingthat brings a benefit to someone or something.

In other words, anything that leaves someone or something in a better place than before.

Chapter 1: How To Make A Youtube Channel

Regardless of your purposefor creating a YouTube channel,it doesn't take time to create one. After your channel has been createdand approved, you can change its appearance, edit your videos if necessary and perhaps group your videos into different  playlists.  Whether  you are creating  your YouTube  account  for your business or brand, here is a simple 3-step checklistyou can follow;

1. Create A Google Account

Thisis essential provided you didn’t have one previously. By default, your YouTube  username  will  be your  google  username.  Hence,  when  you upload your videos, this usernameis what everyone else sees. However,you are free to change it once you'reon YouTube. If you have a Gmail account, you have a Google account,  and you have accessto all Google products  such as Google Play, Google Maps, and YouTube.

Butbefore you can sign onto YouTube from your Google account,you will be asked to provide your first and last name. This is the name that will be used to identify  you on YouTube.  Hence,  you can either  choose  between  a different name or choose your actual first and last name.

Choose Your Character

Thename of your YouTube channel,as you know, is very important. I would say the popular  YouTubers  are split  almost  equally  between  using  their  real name and a brand name. Now, this really depends on your preference for privacy and what your channel content is goingto be about. For example,most vlogging channels tendsto use their full name, whereas most gaming channelstend to use a brand or made up name. Be creative.

If your channel is going to be about an idea, concept or abrand channel then you’re going to want to use the brand name. Coming upwith a brand name is something you should thinkabout long and hard. A few tips that you can mix andmatch

That being said, your channelname isn’t overly important as long as the content

is quality. For example, most cannot even pronounce the channel name “Kurzgesagt”,  however their videos consistently pull millions of views. Pick a name you like and are passionate about, and stick with it.

Once you have filled these required fields,select “Create Channel".

2. Customizethe appearance of your channel

This  is  important  since  the  first  impression  of  your  channel  is  extremely important. Of course, the quality of your videosis supreme above all the rest, however the truth it’s best to cover all your bases.

Some of the basic things you can change are your;

•  Channel's icon

•     Channel's art

•      Channel's description.

Whenyou want to make these changes, go to your channel, and click the edit buttonnext to the items you want to change.

Channel Icon

Thiscan be an interesting photo of yourself, professional, or eventaken on an iPhone.  The  main  purpose  of this  photo  is to draw  people  to click  on  your channel,  so  try  and  make  it  eye-catching.  A  scientifically  based  trick  is  to includeyour face in the icon (if appropriate) and pull a face that’s related to your YouTube channel (check out Vsauce’s icon) or just a picture of you smiling.

You can also use your channel name as inspiration for the logo. If you’re really stuck, you can even go on the websitefiverr.com and get a logo made for as little as  $5,  and   they’re   very   good   quality.   You   can   also   get   your   pictures professionally edited to include your logo on them here. People also opt for drawn versions of themselves, and this can be reallygood, especially if you’re not the most photogenic (like me).

Channel Art

As mentionedpreviously, you can get a nice banner made for as low as $5 on Fiverr;you can also use a free stock photo from pexels.com or use a wallpaper you like. This is not such an important part of yourchannel; you can perhaps use this to advertise a blog you’ve released or have a link to your website on there.

Channel description

Thispart of your channel is important. Although the amount of peoplethat check your channeldescription in relationto your subscribers is going to be fairly low, it’s good to include links to any other socialmedia profiles that you want to share and links to your website.Many YouTubers also include here a FAQ for questions you might be asked a lot. A crucial thing, if needed, is to includea business email here. Don’t use your personal email. This can be extremely useful for increasing the revenue you make on YouTube, and we’ll go into detailon this later in the blog.

Youcan also add a featured channels section,add a trailer to your channel.A channel trailer is important, as it lets people know what they can expect on your YouTube channel. Here what I would do is feature my most popular/best video in order to get the greatestearly impression of my channelpossible. You can also change  how the videos  are laid out and also enable  'channel  comments' under the discussion section.Any change you desire to makecan be done by clickingthe settings icon (it is next to your subscribe button),then, enable the "customize the layout of your channel" option.

3.   Startuploading your videos

Whenever you want to accessthe upload page, just log in and click the 'upload' button.Its position is at the top right-hand part of the YouTube website.

When you want to upload your videos, you can either...

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