It’s not surprising that customer experience is important right now. As it is one of the primary determining factors for any Brand, companies are really struggling with how to enhance the customer experience. Hence, improving customer experience should be your main priority in order to distinguish your business. If you are looking for the best web solutions company in Dubai, then Infobytes Technologies can really help you.

Why should you focus on Customer Experience?

Raising the level of customer experience across all touchpoints is one of the first things you can do to have a strong customer experience plan. Consumers look forward to a happy and satisfying interaction with brands, not just a business transaction. Delivering a wonderful client experience is something that businesses should do to differentiate themselves from rivals.

A good customer experience is essential to the success of your company as happy customers become loyal ones who increase sales. It may seem like more work, but concentrating only on the client experience is essential.

Here are the top 5 techniques to boost customer experience.

1. Identify the Personality of Your Brand

If you use your creativity, you may still come across as intriguing and impress your consumers even if your business is small and lacks the financial means to invest in clever marketing. Ask yourself questions about your company if you want to determine the brand identity you want to have. You can find the ideas you need to create your brand personality by asking a few straightforward questions. For instance:

a. What makes your brand so unique?
b. What would you like your clients to say about you?
c. Consider the goods and services you are providing and if there is a way you can come up with a mascot or uniting theme for them.

Make a brand image questionnaire and ask your customers to fill it up. This will give you an idea of what consumers think about you and what are their expectations.

2. Website Loading time

Now, this is a crucial step in enhancing your website visitors’ experiences. A few more seconds it takes for your website to launch could have a severe financial impact.

As a matter of fact, take a look below. The following could occur if a page loads slowly for one second:

a. 11% fewer page views
b. 7% loss in conversions
c. 16% decline in customer satisfaction

As per a study, over 47% of users expect websites to launch in under two seconds. What’s scarier is that 40% of people will leave a page if it loads in more than three seconds.

This indicates that you have a limited window of opportunity to win over potential clients who will walk away from your online store if you fail to impress them.

Here are some tips on how to boost the load time.

• Cut down on the number of HTTP requests your site sends: A webpage downloads several types of pages, such as graphics, scripts, etc., when it loads. An HTTP request is made for every component. This will take a lot of time for the page to load so cut back the requests to make everything okay.
• Verify your JavaScript, HTML, and CSS files: They too, make requests. So reduce their size and combine them. Even removing tiniest formatting errors like excess spaces, line breaks, and indentation can make a huge difference.
• Decrease your server response time: The time it takes for DNS lookup can impact the loading speed. Take a DNS speed comparison test to estimate your provider’s speed. If your DNS provider is slow, look for one that is faster. Your website will take longer to load if you choose a slower DNS.

3. Stress on the design aspects

Design is the queen, while content is the king. To improve the website user experience for your customers, combine them in the best way possible. Here are some reasons to think about it. Long gone are the times when people only looked for basic necessities in terms of user experience. People nowadays enjoy spending time on websites that are attractive, polished, and sleek. Even a minor spelling mistake that goes uncorrected can be fatal for you.

4. Smooth navigating website

Organizing the website and creating as many categories as you can help navigation go smoothly.

You can also cut down on pointless website clicks. You should also refrain from using elements that detract from your potential customers’ experience, such as auto-scrolling or unnecessary pop-ups. Customers should have no trouble navigating your website and finding anything they’re looking for right away.

5. Provide Long-Form Content

Why limit to merely 500–700 words content when you can convey much more information? Provide your consumers with more information that will help them in choosing a product. Your social media accounts, newsletters, and other platforms’ content will help more people learn about you and become loyal customers. Provide white papers, guidebooks, “how-to” tutorials, etc. Also, make sure that your content is of excellent quality and in layman’s terms without any confusing jargon that will attract the attention of the readers.

Conclusion

Your website serves as both an informational source as well as a transaction point for your potential customers. Make sure that your customers love visiting your online store because you are an ethical brand that wants to succeed. And if that’s what you really want, work hard to make the website’s user experience better for your customers.

If you keep your customers happy, they will keep coming back for more which will result in more business for you. Make sure to keep things simple such as replying immediately to customers’ emails or helping them with any query they have. Slow and non-responsive customer support will irritate your consumers since they want the best level of service, especially since your direct rival is prepared to provide it.

If you are looking for a company that provides the best website solutions in Dubai, then look no further. Infobytes Technologies are one of the best IT service providers in UAE and can help you build a user-friendly website. Call us today to know more….!!!

The post Want a Great Experience And Well-Made Website? appeared first on Infobytes Technologies.

The post Want a Great Experience And Well-Made Website? appeared first on Infobytes Technologies.