According to a new report by Expert Market Research titled, “Global Gluten-Free Oats Market Share, Size, Report and Forecast 2024-2032″, the global gluten-free oats market reached a value of USD 244.61 million in 2023. Aided by increasing prevalence of celiac disease and launch of new varieties of gluten-free oats such as organic and non-GMO varieties, the market is projected to further grow at a CAGR of 16.9% between 2024 and 2032 to reach a value of about USD 624.25 million by 2032.

Gluten-free oats are produced by ensuring that no gluten-containing grains contaminate them. These oats provide a viable alternative for those suffering from gluten-related disorders or those simply opting for a gluten-free diet for health reasons. They offer numerous health benefits, including promoting digestive health, regulating blood sugar levels, and aiding in weight management. Apart from these intrinsic nutritional advantages, the processing techniques have evolved to ensure that these oats retain their flavour, making them an appealing choice for both health-conscious consumers and gourmet aficionados alike.

The gluten-free oats market trends highlight a significant movement towards health-conscious eating. A surge in diagnosed celiac cases and increasing awareness about gluten intolerance have accelerated the demand for gluten-free products, with oats being a staple choice. Furthermore, the modern-day consumer, driven by the quest for both health and taste, is constantly seeking out grain alternatives that don’t compromise on flavour.

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Contributing to the gluten-free oats market growth is the vast expansion of the food and beverage industry. Oats, known for their versatile application, are now widely used in an array of products, from breakfast cereals and energy bars to baked goods and beverages. As the demand for gluten-free products proliferates, food manufacturers are keen on incorporating gluten-free oats as a primary ingredient, further propelling the market forward.

Diving deeper into the gluten-free oats market analysis, one observes the profound impact of digitisation and online retailing. With the advent of online health blogs, e-commerce food platforms, and digital nutritionists, the accessibility and awareness of gluten-free oat products have skyrocketed. This digital shift has not only widened the consumer base but has also allowed manufacturers and suppliers to tap into previously unreachable markets.

The gluten-free oats market outlook seems promising with increased health consciousness globally, along with the rise of gluten-free bakeries, cafes, and restaurants. As more research is conducted and more benefits of these oats are unearthed, it is anticipated that they will soon become a staple in households worldwide, irrespective of gluten sensitivities.

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Market Segmentation

The market can be divided based on product type, distribution channel, application, end use, and region.

Market Breakup by Product Type

• Rolled Oats
• Steel Cut Oats
• Oat Bran
• Oat Flour
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Application

• Breakfast Cereals
• Bakery
• Snacks
• Others

Market Breakup by End Use

• HORECA
• Retail

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global gluten-free oats market. Some of the major players explored in the report by Expert Market Research are as follows:

• The Quaker Oats Company
• Bob’s Red Mill Natural Foods
• Avena Foods, Limited
• Others

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