Men’s Underwear Market Outlook

According to the report by Expert Market Research (EMR), the global men’s underwear market size, share, price reached a value of approximately USD 35.66 billion in 2022. Aided by the increased brand awareness and growing demand for comfort and functionality, the market is projected to further grow at a CAGR of 5.90% between 2023 and 2028 to reach a value of USD 50.3 billion by 2028.

Men’s underwear, a staple garment, provides wearers with comfort, support, and protection. In recent years, various types of men’s underwear, including briefs, boxers, trunks, and others, have gained popularity. With a surge in the demand for comfort and fit, new materials like modal, cotton blends, and performance-based fabrics have come to the fore. Apart from its primary functional benefits, men’s underwear also offers aesthetic appeal, supporting the demand in the growing men’s fashion market.

The escalating consumer interest in personal hygiene, comfort, and fitness is driving the global men’s underwear market growth. With the increasing awareness of the health and comfort benefits associated with high-quality underwear, there has been a noticeable shift towards premium underwear products. In addition, the booming trend of fitness and body-conscious fashion has significantly contributed to the popularity of men’s underwear, making it a crucial segment in athleisure and sportswear.

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The expanding applications of innovative fabric technologies also play a pivotal role in propelling the men’s underwear market demand. In the textile industry, the use of performance-based and sustainable fabrics has grown exponentially. These fabrics offer breathability, moisture-wicking, antimicrobial properties, and durability, enhancing the overall value proposition of men’s underwear. The incorporation of these technologies is increasingly sought-after in the production of sportswear and everyday wear underwear, aiding the men’s underwear market development.

Moreover, the rising demand for sustainable and eco-friendly alternatives in the apparel industry has led to an increased focus on using sustainable materials in men’s underwear production. With the growing trend of sustainability and the increasing popularity of ethical fashion, manufacturers have started using fabrics like organic cotton, bamboo, and other eco-friendly materials, thereby boosting the men’s underwear market expansion.

Men’s Underwear Market Segmentation

The market can be divided based on type, fabric, and region.

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Market Breakup by Type

• Briefs
• Boxer Brief
• Trunks
• Boxers
• Others

Market Breakup by Fabric

• Cotton
• Polyester
• Modal
• Nylon
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global men’s underwear companies. Some of the major key players explored in the report by Expert Market Research are as follows:

• PVH Corp.
• Nike, Inc.
• Jockey International Inc.
• Levi Strauss & Co.
• HanesBrands Inc.
• Ralph Lauren Corporation
• Perry Ellis International Inc.
• AEO Management Co.
• PEI Operating LLC
• Hugo Boss AG
• Others

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