The White House has announced that it has successfully secured “voluntary commitments” from prominent A.I. companies to address the potential risks associated with artificial intelligence.

Biden has also said he in the midst of developing an executive order around artificial intelligence, although his Administration has not yet released a timeline.

But how will this impact the risks of AI bias and discrimination?

According to Nitzan Shaer, co-Founder and CEO of WEVO, those who are concerned about such societal issues must remain vigilant. This includes the way by which news is collected and delivered, especially by large language models.

Shaer warns Digital Journal that “The promise of AI holds deep ramifications for the consumer internet, and the experience we have every day in an increasingly AI-driven world. While these developments recognize the potential of AI, the commitments also highlight the importance of reliable and responsible user testing, in order to address bias and discrimination.”

Acknowledging some of the positives from the technological wave, Shaer notes: “AI’s transformative impact on our daily lives is all but inevitable.”

That said, caution is still needed. Here Shaer recommends: “We must embrace responsible use of the technology by prioritizing safeguards and guardrails to maximize its potential while mitigating risks.”

Drawing on a Google development, Shaer cites: “For instance, Alphabet’s new tool to help journalists is validation for widely accepted forecasts that AI could generate the majority of the Internet’s content within a decade.”

At risk here are journalistic ethics and integrity. Shaer continues: “Given this explosion it is crucial we remain vigilant about vetting information produced by AI for accuracy and relevancy and always put the end user first, prioritizing their experience while minimizing bias.”

Speaking of his own contribution to the field, Shaer states howe he combines “AI-driven insights with human intelligence to provide unbiased feedback that cuts through the noise and resonates with target audiences, while avoiding the negative consequences of letting untested AI determine user experience.”

WEVO has launched its new third-generation UX research, allowing users to vet AI generated content and experiences exponentially faster with AI technology.

The post Should we be Trusting AI to deliver us the news? appeared first on Digital Journal.

Should we be trusting AI to deliver us the news?
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