Alfa Romeo, the renowned Italian automaker, is contemplating a return to the realm of luxury MPVs, setting the stage for a potential rebirth of opulence on wheels. Alejandro Mesonero-Romanos, the design boss at Alfa Romeo, hinted at this intriguing possibility during a recent discussion with Autocar, sparking excitement among automotive enthusiasts and luxury vehicle aficionados.
The conversation initially centered on the impressive 33 Stradale supercar, showcasing Alfa's commitment to performance and elegance. However, it took an unexpected turn, delving into the nostalgia of Alfa Romeo's past. Mesonero-Romanos reminisced about the "Autotutto/Romeo," a commercial van that once graced Alfa's lineup, exclaiming, "It was beautiful." Then, in a tantalizing twist, he dropped the tantalizing hint: "By the way, you wouldn't be surprised if this returned one day."
While this might seem like a playful tease, the idea of Alfa Romeo crafting a luxury MPV is not as far-fetched as it may sound. The resurgence of interest in MPVs, particularly in markets like China, presents a compelling opportunity. In a country where spaciousness is considered a luxury feature on par with advanced screens and high-end stereos, MPVs are enjoying a renaissance.
Alfa Romeo would not be alone in this venture. Several prominent automakers, including Volvo, Volkswagen, Mercedes, Hyundai, and Lexus, have already made significant strides in the luxury MPV segment. In China, numerous domestic brands, often affiliated with industry giants like BYD, Geely, and SAIC, have also introduced their interpretations of this vehicle category.
Alfa Romeo's history holds a notable reference to this concept. From 1954 to 1983, the company offered a passenger version of its van under the name "Promiscuo." It was so successful during its long tenure on the market that it remains Alfa's bestselling vehicle, as highlighted by CEO Jean-Philippe Imparato.
If Alfa Romeo were to make a return to the luxury MPV domain, it is expected to do so with the flair and sophistication that defines the brand. Rather than a mere rebadging of existing models, Alfa would likely base its MPV on the Stellantis STLA Large platform, adding all the trappings of luxury and performance that enthusiasts associate with the Alfa Romeo name. Agile handling and spirited driving dynamics would likely be part of the package, ensuring that this MPV stands out in a competitive segment.
As Alfa Romeo sets its sights on expanding beyond European borders, the prospect of a China-focused MPV could serve as the perfect entry ticket. Combined with the brand's plans for a large SUV, it could mark the beginning of a new chapter for Alfa Romeo, one where luxurious MPVs redefine opulence on wheels.
The allure of an Alfa Romeo luxury MPV is palpable, and as the automotive world eagerly awaits further developments, one can't help but imagine a future where Italian elegance and spacious comfort seamlessly coexist on the road.
