A brand-new shoe sizing system customized especially for Indians, referred to as ‘Bha’ in honor of ‘Bharat, is being created with the intent to replace the existing UK/European and United States sizing standards. 

A pan-India study on the feet dimensions of Indians performed in between December 2021 and March 2022, researched 101,880 people across 79 areas in 5 geographical areas. Using advanced 3D foot scanning technology, it delved into the size, dimensions, and framework of the typical Indian foot. Unlike initial presumptions, which recommended the requirement of numerous sizing systems to accommodate diverse ethnicities, the survey suggested the possibility of a unified method. 

Why the Indian shoe sizing system? 

The concept for an Indian shoe sizing system emerged due to the altering landscape of footwear usage in the country. Before self-reliance, the British presented UK sizes in India, yet these dimensions really did not precisely satisfy Indian feet. There was a lack of data concerning Indian foot structure, dimension, and dimensions, making it testing to develop a sizing system customized to their requirements. 

Today, each Indian possesses an average of 1.5 pairs of footwear and India is one of the most heavily populated nation internationally, flaunting one of the biggest shoe markets and manufacturing fields worldwide. Despite this, market experts report that around half the shoes bought online is returned by consumers, indicating an inequality between what’s bought and what fits. 

The introduction of ‘Bha’,’ an Indian sizing system, intends to address these concerns. By supplying exact sizing based upon the one-of-a-kind qualities of Indian feet, it stands to profit both consumers and footwear makers. This effort looks for to simplify the shopping experience for individuals and reduce returns, inevitably enhancing performance and complete satisfaction in the footwear sector. 

The survey disproved the notion that people from northeast India normally have smaller feet compared to the remainder of the country. Secret findings highlighted that the typical foot size for Indian women reaches its height at age 11, while for Indian guys, it peaks at around 15 or 16. Additionally, Indian feet were observed to be bigger typically than those of Europeans or Americans. The existing UK/European/US sizing systems were discovered to improperly cater to Indian feet, causing many people to wear ill-fitting footwear– typically a size as well as large. This inequality in sizing brings about numerous concerns, including pain, injuries, and foot health and wellness problems, specifically common amongst senior individuals and those with diabetic issues. 

Specifically, the study kept in mind circumstances of excessively tight shoelaces, interrupting normal blood circulation and creating pain and prospective injuries, especially when it comes to high-heeled women’s footwear. In addition, it was observed that men tend to overtighten shoe laces to make up for uncomfortable shoes, even more compromising foot wellness.

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